WASHINGTON--(BUSINESS WIRE)--Retailers are preparing for one of their biggest weekends of the year as an estimated 164 million people are already planning to go shopping Thanksgiving Day through Cyber Monday, according to the annual survey released today by the National Retail Federation and Prosper Insights & Analytics.
“Whether it’s heading to the stores after finishing their turkey or going online on Cyber Monday, consumers will be shopping all weekend and retailers will be ready to meet the demand,” NRF President and CEO Matthew Shay said. “Retail is a vibrant, dynamic and competitive industry, but one thing is certain – consumers are the winners no matter which day or which way they shop.”
The survey found that of those planning to shop during the long holiday weekend 21 percent (34 million) plan to shop on Thanksgiving Day, but Black Friday will remain the busiest day with 71 percent (116 million) planning to shop. Forty-one percent (67 million) are expected to shop on Small Business Saturday, and 78 percent of those say they will do so specifically to support small businesses. On Sunday, 20 percent (32 million) are expected to shop. The shopping weekend will wrap up on Cyber Monday, when 46 percent (75 million) are expected to take advantage of online bargains.
Of those shopping this year, 65 percent said they are doing so to take advantage of deals and promotions retailers will offer, while 26 percent cited the tradition of shopping over Thanksgiving weekend and 23 percent said it is something to do over the holiday weekend and the same number said it is when they start their holiday shopping. “While the long weekend always draws shoppers of all ages to take advantage of the irresistible deals and promotions that retailers are offering, we’re seeing a change in how the younger consumers see the weekend,” Prosper Insights Executive Vice President of Strategy Phil Rist said. “Compared to older generations, younger consumers under the age of 35 are more likely to be attracted by the social aspects of shopping over the weekend or by the fact that it is a family tradition.”
The survey, which asked 7,516 consumers about their shopping plans, was conducted October 29-November 7 and has a margin of error of plus or minus 1.2 percentage points.
NRF to Provide Thanksgiving Weekend and Cyber Monday Results
NRF
will host a media call with Shay at 1 p.m. November 27. An advisory will
be sent to retail, trade and business news media in the coming days. The
call will discuss what time people started shopping on Thanksgiving Day
and Black Friday, how many shopped for Small Business Saturday, the
percentage of those shopping online over the weekend and results for
Cyber Monday.
Weekend Contact Information
NRF offices will be closed on
Thanksgiving Day and Black Friday, but members of the media relations
team will be available from 9 a.m. until 5 p.m. on Black Friday. To
request a media interview, contact Ana Serafin Smith at smitha@nrf.com
or 773-807-9190.
About Prosper Insights & Analytics
Prosper
Insights & Analytics is a global leader in consumer intent data serving
the financial services, marketing technology, and retail industries. We
provide global authoritative market information on U.S. and China
consumers via curated insights and analytics. By integrating a variety
of data including economic, behavioral and attitudinal data, Prosper
helps companies accurately predict consumers’ future behavior to help
identify market behaviors, optimize marketing efforts, and improve the
effectiveness of demand generation campaigns. www.ProsperInsights.com
About NRF
The National Retail
Federation is the world’s largest retail trade association. Based in
Washington, D.C., NRF represents discount and department stores, home
goods and specialty stores, Main Street merchants, grocers, wholesalers,
chain restaurants and internet retailers from the United States and more
than 45 countries. Retail is the nation’s largest private-sector
employer, supporting one in four U.S. jobs — 42 million working
Americans. Contributing $2.6 trillion to annual GDP, retail is a daily
barometer for the nation’s economy.
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NRF
Holiday Headquarters
