REDWOOD CITY, Calif.--(BUSINESS WIRE)--Today Electronic Arts Inc. (NASDAQ: EA) and On Location Experiences (OLE) revealed the musical lineup for EA SPORTS BOWL at the Bud Light Super Bowl Music Fest in Atlanta. Once again serving as the unofficial kickoff to the biggest weekend in the NFL season, EA SPORTS BOWL will fuse sports and lifestyle by bringing the hottest acts from Atlanta to the stage on Thursday, January 31 live from the all new State Farm Arena for the Welcome to Atlanta Showcase. The show will feature Atlanta hip-hop legend Ludacris and friends, a Quality Control Music showcase featuring rap supergroup Migos, Lil Yachty, and Lil Baby, plus Metro Boomin and a special guest will hit the stage, as well as a DJ set from Grammy award winning artist and DJ Lil Jon and more.
In celebration of Atlanta’s music culture, EA SPORTS plans to announce additional performers from Atlanta in the weeks leading up to the show. Tickets for the Bud Light Super Bowl Music Fest and EA SPORTS BOWL will be available Friday, November 9 at 10:00 AM at https://www.superbowlmusicfest.com/.
“Atlanta has an incredibly rich history in music, and it was important for us to draw inspiration for the EA SPORTS BOWL lineup directly from our host city,” said Randy Chase, Senior Director of Marketing for EA SPORTS. “We’re looking forward to celebrating Atlanta’s music culture with some of the city’s most successful and popular artists. We’ve got a great lineup announced already, and a few more surprises up our sleeves that are going to start the weekend off right with an incredible show.”
“I’m proud to welcome everyone to Atlanta, my hometown, alongside EA SPORTS,” said Ludacris. “You know me and my friends are going to celebrate Atlanta’s amazing music and culture, this is going to be a night you won’t want to miss.”
“Quality Control was born in the streets of Atlanta, so it made sense for us to participate with EA SPORTS to help showcase Atlanta Hip-Hop as the official kickoff to the biggest sports weekend of the year,” said Quality Control Music co-founders Kevin "Coach K" Lee and Pierre "Pee" Thomas.
The Bud Light Super Bowl Music Fest will span three days from Thurs, Jan 31 through Sat, Feb 2 and is expected to draw nearly 45,000 fans. Additional presenting partners of the three night festival include Stub Hub and Ticketmaster. EA SPORTS BOWL is executive-produced by On Location Experiences in conjunction with SYNERGY Productions, LLC and Live Nation Urban.
For more information about EA SPORTS games, including news, video, blogs, forums and game apps, please visit www.easports.com to connect, share and compete.
About Electronic Arts
Electronic Arts (NASDAQ: EA) is a global leader in digital interactive entertainment. The Company develops and delivers games, content and online services for Internet-connected consoles, mobile devices and personal computers. EA has more than 300 million registered players around the world.
In fiscal year 2018, EA posted GAAP net revenue of $5.15 billion. Headquartered in Redwood City, California, EA is recognized for a portfolio of critically acclaimed, high-quality brands such as The Sims™, Madden NFL, EA SPORTS™ FIFA, Battlefield™, Need for Speed™, Dragon Age™ and Plants vs. Zombies™. More information about EA is available at www.ea.com/news.
EA SPORTS, Battlefield, The Sims, Need for Speed, Dragon Age, and Plants vs. Zombies are trademarks of Electronic Arts Inc. John Madden, NFL, NBA, UFC, NHL, and FIFA are the property of their respective owners and used with permission.
ABOUT ON LOCATION EXPERIENCES
On Location Experiences is a leader in premium experiential hospitality business, establishing a new industry standard to serve iconic rights holders with extensive experience in ticketing, curated hospitality, live event production and travel management in the worlds of sports and entertainment. On Location is a partner to over 150 rights holders including the NFL, NCAA, the PGA of America and the United States Tennis Association, and provides unrivaled official access for both corporate clients and fans looking for immersive experiences at marquee events including the Super Bowl, Pro Bowl, NFL Draft, NCAA Final Four, PGA of America events, numerous College Football Bowl Games and the Tennis Majors.
On Location through CID Entertainment & Future Beat also partner with numerous artists and music festivals across genres, including Imagine Dragons, Metallica, Luke Bryan’s Crash My Playa, Electric Daisy Carnival, Migos, Post Malone, Iron Maiden, and J. Cole.
On Location's operations include: Anthony Travel, CID Entertainment, Future Beat, KreateInc, PrimeSport and Steve Furgal's International Tennis Tours.
On Location Experiences is a privately held company, owned by RedBird Capital Partners, Bruin Sports Capital, 32 Equity and the Carlyle Group. For more information about On Location Experiences, please visit www.onlocationexp.com.
ABOUT STATE FARM ARENA:
Home to the NBA’s Atlanta Hawks Basketball Club, State Farm Arena opened its doors in October 2018 following the 2nd largest renovation in NBA history. Inspired by the fans, State Farm Arena is a next-generation venue focused on experience, service and entertainment. With the NBA’s third-largest center-hung scoreboard and an immersive video experience, fan-friendly food pricing and premium restaurant options, Topgolf Swing Suites and celebrity-inspired spaces accessible to every fan, the downtown Atlanta arena stakes its claim as the city’s best sports and live entertainment venue. Consistently ranked among the top 10 concert and event venues in the world by Pollstar, State Farm Arena hosts approximately 170 events and nearly 2 million guests annually. For more information on State Farm Arena, log on to www.statefarmarena.com today or follow us on Twitter @StateFarmArena.
