BOSTON--(BUSINESS WIRE)--Hill Holliday has made several key strategic moves in media, strategy and production, it was announced today by Hill Holliday president Chris Wallrapp. The changes reinforce the agency’s ability to develop talent internally, and double down on the commitment to innovation and growth.
Media executive Dave Bolger was named Chief Media Officer of Trilia Media, Hill Holliday’s media agency, while Lindsay Blanch was tapped to lead Decision Science. EVP Creative Director Khari Streeter will lead all production, combining the agency’s in-house studio, content, digital, and broadcast production capabilities.
“We’re investing in the right practice areas and positioning ourselves to serve a new generation of clients with very specific needs,” Wallrapp said. “They don’t just want data, they want insights that make an economic difference. They don’t just want more cost management, they want faster and better work. These changes reflect our commitment to delivering that every day.”
In his new role, Bolger will lead the strategic direction for the Trilia brand and position the business for future growth. He returned to Trilia in 2016 from OMD, where he was Managing Director of the LA office, overseeing the Activision and Ancestry.com accounts. He has also led media planning for iconic brands such as VW, Diageo, Dyson, and ESPN.
In her role leading Decision Science, six-year Hill Holliday and Trilia veteran Lindsay Blanch is charged with combining business intelligence, media analytics, consumer research and data insights to deliver better, faster marketing decisions for clients. Blanch brings over a decade of experience using data to drive more effective work in categories including retail, QSR, hospitality, finance, travel, and automotive for such brands as Bank of America, TJX, Dunkin’ Donuts, Aflac, GM, Harley Davidson, and Virgin Atlantic.
In a newly created position, creative director Khari Streeter was named EVP, Director of Production. Prior to Hill Holliday, Streeter was a creative director and partner of The Heat, working with such clients as Reebok and Anheuser-Busch. He co-directed two feature-length films, “Black & White & Red All Over” and “Lift”— both films premiered in dramatic competition at Sundance. Streeter was also a commercial and documentary editor at EditBar. Equally at home in the worlds of art, independent film, and advertising, Streeter has brought a storyteller's sensibility to his role at Hill Holliday and will effectively embed creativity into the entire production process across every platform from end to end.
About Hill Holliday
Fighting the daily share battle in the
noisiest categories. It’s what we do. Hill Holliday is proud to be one
of the top creative marketing agencies in the country, with over 500
employees across our network. Since 1968, we’ve built our business on
winning that daily share battle for our clients in the noisiest and most
competitive categories. Blending superior creative, media, and
technology, we deliver game-changing ideas for industry leaders like
Bank of America, Planet Fitness, Tempur Sealy International, Party City,
Capella University, Novartis, Johnson & Johnson, Simple Mobile, Frontier
Communications, and Smucker’s. For more about our people, our work, and
our culture, please visit http://www.hhcc.com.
About Trilia
Trilia is the full-service media agency of Hill
Holliday, focused on science, ideas, and outcomes. It’s a deceptively
simple formula: science + ideas = better outcomes. But the simplicity
masks the tricky part. Knowing how to use the science and developing
creative ideas that challenge the conventions is what we to do. We apply
our "Do More. Waste Less.” analysis to our brands to uncover media
inefficiencies and reapply spending to media campaigns, executions
channels, targets, and tests that will deliver real business results.
We’d rather see our clients do more, and waste less. Trilia’s clients
include Santander Bank, Capella University, Partners Health Care, Planet
Fitness, Party City, and Frontier Communications. For more about Trilia,
please visit http://www.triliamedia.com.