LOS ANGELES--(BUSINESS WIRE)--Assembled Brands, the company financing emerging consumer goods brands, today announced that it has closed $100M in permanent capital from funds managed by Oaktree Capital Management, L.P. (“Oaktree”). The company will use the funds to expand its breadth and reach to include new product categories from all industries and continue developing its proprietary underwriting technology.
Assembled Brands understands the consumer brand journey from the founder, buyer and end-consumer perspectives and is filling the gap for brands that are growing consumer distribution by offering capital, data, and a network to promote success. The company created a proprietary methodology called the ABC Formula that uses data to understand how deep a brand’s relationship is with its consumers. This data allows Assembled Brands to extend capital that is less dilutive than what private equity or venture capital may require, and well beyond what banks are willing to do. Additionally, partnering with Assembled Brands offers brands an advantage via access and intelligence derived from proprietary data, leading to better decision making and faster results.
“We know from our own experience building brands, that capital at an early stage is often the hardest to come by but is also able to drive some of the most significant value creation and ROI,” said Adam Pritzker, founder and CEO of Assembled Brands. “The team at Oaktree immediately understood that our business model of providing data-driven formula to extend capital in the form of hybrid credit and equity is innovative and scalable.”
"We look forward to this partnership with Assembled Brands, which has a transformational strategy for funding and fostering the success of these brands,” said Edgar Lee, managing director and portfolio manager at Oaktree. “This phase of growth will enable Assembled Brands to continue to push the boundaries of the retail industry and use their knowledge of the space to make a considerable impact in the transition from wholesale retail to consumer. With Adam Pritzker at the helm, we have complete confidence that Assembled Brands will continue to be on an upward trajectory.”
Assembled Brands was founded in New York City in 2013 by CEO Adam Pritzker, who previously co-founded General Assembly, the network that offers training and development courses in coding, data, design, and business for the modern workforce. General Assembly was recently acquired by Adecco for more than $400 million.
About Assembled Brands
Assembled Brands is a holding company that understands the consumer brand journey from the founder, buyer and end-consumer perspectives. The firm is filling the gap for brands that are growing direct-to-consumer distribution by offering credit capital, data, and a network to promote success. The company created a proprietary methodology called the Assembled Brands Capital Formula ("ABC Formula") that uses data to understand how deep a brand’s relationship is with its consumers. This data allows Assembled Brands to extend capital that is less dilutive than what private equity or venture capital may require, and well beyond what banks are willing to do. http://www.assembledbrands.com/
About Oaktree
Oaktree is a leader among global investment managers specializing in alternative investments, with $122 billion in assets under management as of June 30, 2018. The firm emphasizes an opportunistic, value-oriented and risk-controlled approach to investments in credit, private equity, real assets and listed equities. The firm has over 900 employees and offices in 18 cities worldwide. For additional information, please visit Oaktree’s website at http://www.oaktreecapital.com/.