LONDON--(BUSINESS WIRE)--The baby stroller and pram market in Europe is expected to post a CAGR of close to 4% during the period 2018-2022, according to the latest market research report by Technavio.
A key factor driving the growth of the market is innovation and portfolio extension. Baby strollers and prams with innovative features and functionalities have made parenting easy and convenient due to the integration of modern technologies. Portfolio premiumization is an outcome of product extension. These factors along with products with add-on features and designs introduce product variation. For instance, Bugaboo International offers baby strollers in varied collections known as Bugaboo cameleon, Bugaboo runner, Bugaboo bee, Bugaboo donkey, and Bugaboo buffalo. Each product line has an exclusive criterion. Moreover, the vendors also offer color customization of chassis, base fabric, sun canopy, and side luggage basket cover. Therefore, with the many innovations and product extensions, the market is expected to register a positive outlook during the forecast period.
This market research report on the baby stroller and pram market in Europe 2018-2022 also provides an analysis of the most important trends expected to impact the market outlook during the forecast period. Technavio classifies an emerging trend as a major factor that has the potential to significantly impact the market and contribute to its growth or decline.
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In this report, Technavio highlights the emergence of intelligent baby strollers as one of the key emerging trends in the baby stroller and pram market in Europe:
Baby stroller and pram market in Europe: Emergence of intelligent baby strollers
The vendors in the baby stroller and pram market in Europe are focusing on technology advances to differentiate themselves. Baby strollers with additional features enjoy high preference as they are convenient for regular use. In terms of technology innovation, vendors have introduced smart connectivity in baby strollers. For instance, the 4moms moxi stroller, comes with power on-board features like pathway lights and tail lights, LCD dashboard to track distance, speed, temperature, time, battery levels, and calorie burn. It can also be connected with the 4moms app to enhance user experience. These strollers come with different configurations/modes that include travel systems with self-installing car seats, conversion to carriage mode, parent facing and traditional forward-facing modes. Thus, with such advanced features, the market is expected to have increased sales, which in turn will contribute to the growth of the baby stroller and pram market in the Europe.
“Strollers with multifunctional features are becoming popular globally. This popularity is expected to translate into high sales and have a positive impact on the market. Government regulations for child care are other factors that support the growth of the market,” says a senior analyst at Technavio for research on toys and baby products.
Baby stroller and pram market in Europe: Segmentation analysis
This market research report segments the baby stroller and pram market in Europe by product (comfort stroller, buggies, compact pram, 3-wheeler stroller, and tandem stroller) and geographical regions (Germany, UK, France, Others).
The comfort stroller segment led the market in 2017 with a market share close to 37%, followed by buggies, compact pram, 3-wheeler stroller, and tandem stroller respectively. During the forecast period, the buggies and the 3-wheeler stroller segments are expected to register the highest incremental growth.
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Some of the key topics covered in the report include:
Market Landscape
- Market ecosystem
- Market characteristics
- Market segmentation analysis
Market Sizing
- Market definition
- Market size and forecast
Five Forces Analysis
Market Segmentation
Geographical Segmentation
- Regional comparison
- Key leading countries
Market Drivers
Market Challenges
Market Trends
Vendor Landscape
- Vendors covered
- Vendor classification
- Market positioning of vendors
- Competitive scenario
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