BOSTON--(BUSINESS WIRE)--With 42 percent of consumers turning to the web as their first step in selecting a real estate professional, successful marketing depends on establishing an agent’s brand and expertise online. Placester, building on their existing partnership with the National Association of REALTORS® through the REALTOR Benefits® Program, introduces a completely redesigned version of the “NAR Edition” websites. This offer, which was launched to NAR members in 2017, gives all REALTORS® access to a professional real estate website at no cost. Now this member benefit brings even more value: the newly updated templates feature cutting-edge design and content to help Realtors® showcase their brand and engage their clients with a visually stunning website.
“Successful agents know that a website is crucial to building their real estate brand,” said Omar Hussain, CEO, Placester. “That’s why our user experience team spent several months consulting with leading real estate professionals to determine the elements that make up an amazing real estate website. Our redesigned NAR Edition websites set a new standard for what’s possible when it comes to creating an online presence that’s both compelling and accessible to all.”
For real estate professionals, website design is more important than ever: according to a recent study conducted by Google, visitors form an opinion of a website in as little as 50 milliseconds. Placester’s NAR Edition websites incorporate quality design to make a strong first impression, along with added content and Realtor® branding that demonstrates professionalism and expertise.
“In a competitive industry with high consumer expectations, our members need outstanding websites that can engage potential customers instantly,” said Bob Goldberg, CEO, National Association of Realtors®. “This exciting redesign from Placester means that every Realtor® can take advantage of these improved features and build a professional and impactful website for free.”
Founded on the premise that an amazing website is integral to a real estate professional’s success, Placester, a NAR Realtor Benefits® Program partner since 2014, has helped hundreds of thousands of agents and brokers build and grow their businesses online.
For more information on Placester’s exclusive NAR Edition websites for Realtors®, visit https://placester.com/nar/.
About the National Association of Realtors®
The National Association of Realtors® is America’s largest trade association, representing over 1.3 million members involved in all aspects of the residential and commercial real estate industries.
The Realtor Benefits® Program is the association’s official member benefits program, connecting members with savings and unique offers on products and services just for Realtors® from more than 30 companies recognized as leaders in their respective industries.
About Placester
Since 2011, Placester has helped real estate agents and brokers demonstrate their expertise through websites and content marketing. Today, Placester powers digital marketing for more than 400,000 real estate professionals, including agents in 95 percent of U.S.-based real estate brands, as well as independent brokerages. For more information, visit www.placester.com, and connect with us on Twitter, LinkedIn, and Facebook.
