MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--Boomerang Commerce, the machine-learning technology company that powers intelligent commerce, announces Nature’s Way Products Inc., one of the most recognized and trusted consumer dietary supplements brands, has selected CommerceIQ™, the industry’s first end-to-end platform for consumer brand manufacturers to maximize ROI on Amazon. CommerceIQ uses machine learning to unify and analyze hundreds of frequently-changing variables across Amazon to automatically identify and recommend the best sales, marketing and operations actions that profitably drive online traffic, conversion and sales. The contract represents a partnership that will optimize Nature’s Way product performance on Amazon.
Growth Automation for Amazon Helps Consumer Brands Scale
As national consumer brands evolve their sales, marketing and operations strategy from predominantly store-centric to one that is consumer-centric, online retail channels like Amazon are growing in importance to reach consumers and grow market share. Leading manufacturers like Nature’s Way have aggressive growth goals for e-commerce sales and global product performance. To scale its e-commerce operations and be more proactive in managing its sales and marketing strategies on Amazon, Nature’s Way will leverage CommerceIQ to more efficiently manage and optimize the performance of its key categories and individual product stock-keeping units (SKUs). CommerceIQ will enable Nature’s Way’s teams to take timely, prioritized actions related to growth opportunities, unauthorized third party sellers, and lost buy box situations to grow sales and minimize sales leakage.
“To win in modern commerce today, different tools and processes are required to win on Amazon versus traditional retail,” says Tim Swanson, Nature’s Way. “CommerceIQ provides us the technology platform that we need to automate data analysis, insights and actions to efficiently scale and grow online sales.”
CommerceIQ Accelerates e-Commerce Growth
CommerceIQ is purpose-built to empower brand manufacturers with the technology they need to drive profitable growth. Leveraging AI and machine learning, CommerceIQ for Sales surfaces growth opportunities and implements actions to boost traffic and conversion and grow market share, as well as flags risks such as competitive promotions, unauthorized third party sellers, and potential out-of-stock situations.
“We are excited to welcome Nature’s Way as one of the newest brands in the Boomerang customer family,” says Boomerang Commerce CEO Guru Hariharan. “Nature’s Way joins the ranks of 5 of the top 10 consumer brands that leverage CommerceIQ for accelerating sales on their e-commerce channels. We are obsessed with making our customers successful and look forward to exceeding Nature’s Way’s expectations.”
About Boomerang Commerce and CommerceIQ
Founded in 2012 and led by veterans from Amazon, Boomerang Commerce powers intelligent commerce for leading consumer brands. CommerceIQ™ is the industry’s first end-to-end solution that enables brands such as Kimberly-Clark, Kellogg’s, Hamilton-Beach and Logitech to drive profitable growth through machine-learning and automation. CommerceIQ collects and processes billions of e-commerce signals in real time, analyzing data from over 50,000 brands across hundreds of retailers, to automatically recommend and take next best actions through machine learning. The company is backed by Madrona Venture Group, Shasta Ventures and Trinity Ventures and has headquarters in Mountain View, California. To learn more, visit BoomerangCommerce.com.
CommerceIQ is a trademark of Boomerang Commerce in the U.S. and other countries. All other trademarks are the property of their respective companies.
