NEWARK, Del.--(BUSINESS WIRE)--Hippo Video, a growing video platform, announced the launch of its Video Marketing Platform (VMP) for marketing and sales teams. Videos are being used by marketing and sales teams alike in businesses. Using Hippo Video, can align both these teams towards the common goal of controlling their video marketing funnel.
By 2019, global consumer internet video traffic will account for 80% of all consumer internet traffic. Though the adoption of videos has grown exponentially, it has primarily been used for spreading brand awareness.
In the recent past, few companies have started using videos at different stages of their marketing funnel. Velocity sales teams have adopted video communication to personalize their pitch. Since there’s no single platform to give a complete solution, these companies end up using different video tools to accomplish this. Apart from this mess, they get no context about a user’s historical interactions who is progressing through the marketing funnel.
Hippo Video, with its recent release, has successfully created an innovative platform that can be used by marketing and sales teams to take ownership of their video marketing funnel.
“Videos have this innate ability to grab a viewer’s attention instantly. Though the format was known for a long time, its adoption at different stages of a marketing funnel was lacking,” said Karthi Mariappan, CEO of Hippo Video. “Hippo Video is the only global platform that can onboard marketing, sales, and customer retention teams to achieve shared business objectives without losing the context. Separate tools have been made within the platform to address specific use-cases while its machine learning engine works in the background to expedite video delivery.”
Using Hippo Video’s VMP, high growth sales and marketing teams no longer have to use multiple tools for different stages of a video. Businesses can achieve the following using the current Hippo Video platform:
- Create and edit brand narrative videos using the online video editing and hosting tools.
- Send video email campaigns and track their complete performance.
- Generate leads by embedding your videos on web pages using custom forms.
- Send personalized video emails and track them to close sales effectively.
Currently, Hippo Video has 500+ customers who run their video strategy on Hippo Video. With recent integrations with marketing and sales tools like Google Suite, Mailchimp, Pardot, Salesforce, Hubspot, and Infusionsoft, Hippo Video aims to put enterprise video marketing tools in the hands of every business.
Pricing and Availability
Hippo Video’s video marketing platform starts at $29/month/user for marketing/sales teams. Hippo has a free 14-day trial period for evaluation. Visit: https://www.hippovideo.io/
About Hippo Video
Hippo Video is a cloud-based video marketing platform by Lyceum Technologies Inc, Newark, Delaware. Since its launch, Hippo Video has managed to acquire over 200,000 users before launching the latest video marketing platform.
