LONDON--(BUSINESS WIRE)--The global sun care products market is expected to post a CAGR of close to 5% during the period 2018-2022, according to the latest market research report by Technavio.
A key factor driving the growth of the market is rising consumer awareness of sun care products. The emissions from the sun include UV rays, visible light, heat and other radiations that are characterized by their wavelength. Extreme heat and UV radiation are harmful to the human skin. To raise more awareness of the importance and benefits using sun care products globally, vendors are educating consumers about such products through television, the internet, and awareness campaigns. For instance, Beiersdorf’s brand, NIVEA, and cancer research UK have partnered since 2012 to raise awareness about the harmful effects of UV radiation on the skin in the UK. They also spread awareness of the importance of using sun protection products. Therefore, with such initiatives and beliefs the global sun care products market is expected to witness a positive outlook during the forecast period.
This market research report on the global sun care products market 2018-2022 also provides an analysis of the most important trends expected to impact the market outlook during the forecast period. Technavio classifies an emerging trend as a major factor that has the potential to significantly impact the market and contribute to its growth or decline.
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In this report, Technavio highlights the growing demand for multi-purpose sun care products as one of the key emerging trends in the global sun care products market:
Global sun care products market: growing demand for multi-purpose sun care products
Growing demand for multi-purpose sun care products is an important trend. Awareness of the effects of UV radiation on the appearance and health of the skin propels the demand for sunscreen products. Sun protection is not only limited to regular sun care products due to the emergence of multi-purpose products. These multi-purpose products are expensive but are value for money. For instance, Beiersdorf’s brand, NIVEA Sun Protect & Moisture Moisturizing Sunscreen Lotion offers both skin hydration and protection with broad-spectrum SPF-30.
“Currently, the preference for sun care products that can address other skin concerns such as anti-aging and moisturizing is also increasing. The demand for natural, instant ways of healing of skin is gathering momentum at present. To meet these evolving customer needs, vendors are adding new and innovative sun care products to their existing product lines, which in turn is boosting the global market,” says a senior analyst at Technavio.
Global sun care products market: Segmentation analysis
This market research report segments the global sun care products market by product type (sun protection products, after-sun products, and self-tanning products) and geographical regions (APAC, EMEA, and the Americas).
The Americas led the market in 2017 with a market share close to 38% of the market share, followed by EMEA and APAC respectively. However, during the forecast period, the APAC region is expected to register the highest incremental growth.
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Some of the key topics covered in the report include:
Market Landscape
- Market ecosystem
- Market characteristics
- Market segmentation analysis
Market Sizing
- Market definition
- Market sizing
- Market size and forecast
Five Forces Analysis
Market Segmentation
Geographical Segmentation
- Regional comparison
- Key leading countries
Market Drivers
Market Challenges
Market Trends
Vendor Landscape
- Vendors covered
- Vendor classification
- Market positioning of vendors
- Competitive scenario
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