OMAHA, Neb.--(BUSINESS WIRE)--TD Ameritrade1(Nasdaq: AMTD) today announced the launch of its Content Intelligence Platform (CIP), becoming the first in the financial services industry to design a CIP specifically for financial education. The platform leverages artificial intelligence (AI) to provide customized learning experiences for clients, organizing and categorizing all of TD Ameritrade’s educational content, and recommending content based on clients’ behavior.
“We believe education is absolutely critical to investing,” said Lee McAdoo, managing director, Investor Education at TD Ameritrade. “That’s why TD Ameritrade’s library of education content includes nearly 500 videos, 7 courses and more than 2,000 articles. But, we also know investors have limited time and evolving expectations, so we’ve created a customized, curated experience that will meet clients at any stage of financial fluency, enabling them to become smarter, faster.”
Beginning today, TD Ameritrade's education center will curate the most popular content, based on overall viewership numbers. And, as a client uses various types of educational content, the platform will learn that client’s preferences and start suggesting related articles and videos. The Content Intelligence Platform will continue learning and evolving — later this year, the platform will also have the capability to pull demographic information voluntarily provided by TD Ameritrade clients, such as age and marital status, to suggest more relevant content.
Investors are increasingly tech-forward and they expect financial solutions that feel personal, empowering, fast, and simple. In the latest research conducted for TD Ameritrade, “The Tech Effect” almost half of investors say technology has made managing their finances simpler (46 percent) compared to three years ago. And nearly 90 percent of investors say they find experiences like Amazon and Netflix that use AI and machine learning to offer suggestions based on past behavior useful.
TD Ameritrade has a proud history of innovation dating back to its founding in 1975 that includes being the first to trade over touch-tone phone, the first to trade over the internet, the first to offer mobile device trading, and – most recently – the first to leverage artificial intelligence to offer trading through chat on Facebook Messenger, Twitter Direct Messages, and Apple Business Chat.2
In addition to being ranked as the no. 1 broker overall, TD Ameritrade was ranked among the best for “Students of Investing” in Kiplinger’s Best Online Brokers of 2018, recognized for an extensive library of website content.
TD Ameritrade also provides in-person education events, thousands of webcasts, and immersive education courses.
Last year, TD Ameritrade Media Productions Company launched the TD Ameritrade Network, a streaming financial news and education broadcast channel offering real-time market analysis.*
About TD Ameritrade Holding Corporation
TD Ameritrade
provides investing
services and education
to more than 11 million client accounts totaling more than $1.2 trillion
in assets, and custodial
services to more than 6,000 registered investment advisors. We are a
leader in U.S. retail trading, executing an average of more than 780,000
trades per day for our clients, more than a quarter of which come from
mobile devices. We have a proud history
of innovation, dating back to our start in 1975, and today our team
of nearly 10,000-strong is committed to carrying it forward. Together,
we are leveraging the latest in cutting edge technologies and one-on-one
client care to transform lives, and investing, for the better. Learn
more by visiting TD Ameritrade’s newsroom
at www.amtd.com,
or read our stories at Fresh
Accounts.
1TD Ameritrade, Inc. (“TD Ameritrade”) is a broker-dealer subsidiary of TD Ameritrade Holding Corporation. Brokerage services provided by TD Ameritrade, Inc., member FINRA (www.FINRA.org) /SIPC (www.SIPC.org)
2Sources: TD Ameritrade https://www.amtd.com/inside-td-ameritrade/our-history/default.aspx and https://www.amtd.com/newsroom/press-releases/press-release-details/2017/TD-Ameritrade-Enables-Trading-Through-Messenger/default.aspx
* TD Ameritrade Network is brought to you by TD Ameritrade Media Productions Company. TD Ameritrade Media Productions Company and TD Ameritrade, Inc., member FINRA/SIPC are separate but affiliated subsidiaries of TD Ameritrade Holding Corporation. © 2018 TD Ameritrade.
