Bank Leumi USA Names Maya Eisen Zafrir Chief Marketing Officer

Eisen Zafrir will lend extensive branding, marketing and digital experience to sharing the next chapter of the bank’s growth story

Maya Eisen Zafrir, Bank Leumi Chief Marketing Officer (Photo: Business Wire)

Maya Eisen Zafrir, Bank Leumi Chief Marketing Officer (Photo: Business Wire)

NEW YORK--()--Bank Leumi USA announced today that it has hired Maya Eisen Zafrir for the newly created position of Chief Marketing Officer. In this role, she will lead the bank’s marketing efforts across all channels and communicate its forward-looking growth strategy. Eisen Zafrir will be based in New York and report directly to President & CEO Avner Mendelson.

Eisen Zafrir has deep expertise in the areas of brand building, digital and e-commerce marketing, strategy and innovation. She joins Bank Leumi USA from Kimberly Clark Israel, where she worked for eight years, most recently as Marketing and Strategy Director.

“Maya will be a tremendous asset as we continue to tell our story, working hand-in-hand with our senior leaders to grow the business even further,” said Mendelson. “We continue to attract talented executives who help us deliver on our business goals while upholding our culture of best-in-class, high-touch service – and extending it to a broader base of clients.”

Prior to Kimberly Clark Israel, Eisen Zafrir held senior marketing, strategy and planning roles at firms including J. Walter Thompson Israel and Magna Capital Ltd. She earned a Bachelor’s degree from Tel Aviv University and an MBA from The Interdisciplinary Center in Israel.

In January 2018, Bank Leumi USA announced that it had entered into a strategic investment agreement with Endicott Management Company and MSD Capital, L.P., as part of a plan focused on business strategy, technology and infrastructure, and human capital, successfully implemented under Mendelson’s leadership. Eisen Zafrir will play a key role in continuing to advance these goals.

About Leumi

Bank Leumi USA (Leumi) is a full-service commercial and private banking institution providing financial services to middle market firms, as well as a full range of private banking solutions to domestic and international clients. Leumi also offers a broad range of securities and insurance products through its brokerage subsidiary, Leumi Investment Services Inc. More information about Leumi is available at www.leumiusa.com.

Contacts

Media:
Bank Leumi USA
John McGann, 917-542-2345
john.mcgann@leumiusa.com
or
Intermarket
Eleis Brennan, 212-754-5610
ebrennan@intermarket.com

Contacts

Media:
Bank Leumi USA
John McGann, 917-542-2345
john.mcgann@leumiusa.com
or
Intermarket
Eleis Brennan, 212-754-5610
ebrennan@intermarket.com