SANTA CLARA, Calif.--(BUSINESS WIRE)--A new, innovative use of YouTube, featuring technology leaders and how they are interpreting digital transformation and implementing it across their organizations, has earned the industry’s IMPACT marketing award. Infostretch, a leading enterprise digital solutions provider, launched “DTV: the Digital Transformation Channel” early this year, and the site was recognized as “The Best Use of YouTube.”
Presented by the Internet Marketing Association at the IMPACT18 conference, the annual IMPACT Awards exemplify “best-in-class creativity, expertise and results achieved by the top practitioners of Internet marketing across every business segment.”
DTV features firsthand accounts from Digital Transformation frontlines from Fortune 1000 companies and experts across the globe. Topics run the gamut of information technology’s most timely and business-critical trends including digital strategy, development, DevOps, quality engineering, cloud, IoT, data analytics and mobility.
“This is an era where every organization from every industry is tasked to digitally transform,” said Leila Modarres, Chief Marketing Officer, Infostretch. “We launched DTV to help demystify the concept of Digital Transformation by featuring experts from our ecosystem of customers, partners and industry leaders in short, easy-to-digest videos. DTV is an opportunity for innovators and thought leaders to communicate best practices and their vision of what the future holds for the next phase of this digital era.”
“With unbiased insight from a variety of industry experts captured in video and available in a podcast format, DTV can inform a wider audience than would not be possible through conventional marketing channels like e-books, whitepapers, or e-mail campaigns,” she added.
The Internet Marketing Association is one of the fastest growing professional organizations in the world. Its mission is to provide a unique knowledge-sharing platform where proven internet marketing strategies are demonstrated and shared to increase each member’s value to their industry and their organization.
About Infostretch
Infostretch is a digital-first
professional services firm. By combining in-depth experience with
ready-made tools, frameworks, technologies and partnerships, Infostretch
helps enterprises get digital right, the first time. With an experienced
team of digital technologists, Infostretch offers Digital Strategy,
Digital Development, DevOps, Quality Engineering, Cloud, IoT, Data
Analytics and Mobility services. The company is trusted by leading
Fortune 100 companies as well as emerging innovators to deliver
solutions that work seamlessly across channels, leverage predictive
analytics to optimize the software lifecycle, and support continuous
innovation. For more information on how solutions and services from
Infostretch accelerate digital transformation, visit www.infostretch.com.
