DUBLIN--(BUSINESS WIRE)--The "Global Programmatic Advertising Market Size, Market Share, Application Analysis, Regional Outlook, Growth Trends, Key Players, Competitive Strategies and Forecasts, 2018 To 2026" report has been added to ResearchAndMarkets.com's offering.
The global programmatic advertising market is set to expand with promising CAGR throughout the forecast period to cross US$ 90 Bn by 2026.
The overall programmatic advertising market is set to continue promising growth through the forecasted period, majorly due to significantly growing automation in online advertisement sector. More than half of European display advertisements are now traded programmatically.
Programmatic advertising gives an organization easier access to advertising based on target audience data as well as reduces labor cost in overall trading process. In wake of functional benefits offered by programmatic algorithm to bring down customer acquisition costs, advertising agencies have concentrated their efforts on this automated advertising technology.
The overall programmatic advertising market is segmented based on operating device type, advertising media type and trading platform. By operating device type, programmatic mobile advertising is leading the market and accounting for more than 3/4th of the total market value. Growth of the segment is credited to constant revolution in mobile advertising technology.
Based on geography, the programmatic advertising market dominated by North America estimated for more than 50% of the overall market value generated worldwide. Asia Pacific expected to account for the highest growth in the following years. The anticipated growth will be majorly spurred by heavy investment in programmatic mobile advertising by number of big players in the region.
For instance, in 2017, approximately 75% programmatic advertising investment credited by internet giants such as Baidu, Inc., Alibaba Group Holdings Ltd. and Tencent Holdings Ltd. dedicated to programmatic mobile advertising.
Key Topics Covered:
Chapter 1 Preface
Chapter 2 Executive Summary
Chapter 3 Market Dynamics
Chapter 4 Global Programmatic Advertising Market Analysis (US$ Bn), by Operating Device Type, 2016 - 2026
Chapter 5 Global Programmatic Advertising Market Analysis (US$ Bn), by Advertising Media, 2016 - 2026
Chapter 6 Global Programmatic Advertising Market Analysis (US$ Bn), by Trading Platform, 2016 - 2026
Chapter 7 North America Programmatic Advertising Market Analysis, 2016 - 2026
Chapter 8 Europe Programmatic Advertising Market Analysis, 2016 - 2026
Chapter 9 Asia Pacific Programmatic Advertising Market Analysis, 2016 - 2026
Chapter 10 Rest of the World (RoW) Programmatic Advertising Market Analysis, 2016 - 2026
Chapter 11 Company Profiles
- AOL Advertising, Inc.
- AppNexus, Inc.
- AdRoll, Inc.
- Adobe Systems Inc.
- Adingo, Inc.
- Beeswax, Inc.
- Connexity, Inc.
- DataXu, Inc.
- DoubleClick Inc.
- Flurry, Inc.
- MediaMath, Inc.
- Rubicon Project, Inc.
- Rocket Fuel Inc.
- RadiumOne, Inc.
- The Trade Desk, Inc.
- Turn, Inc.
For more information about this report visit https://www.researchandmarkets.com/research/lx7mj7/global?w=4
