SAN FRANCISCO--(BUSINESS WIRE)--Today, Zynga Inc. (Nasdaq: ZNGA), a leading social game developer, announced the launch of Tile Styles, the first ever customizable game-board feature introduced to the forever franchise and #1 mobile word game, Words With Friends 2. Tile Styles allows players to personalize their game by swapping out the iconic yellow word tiles with a collection of vibrant solid colors and captivating patterns. In honor of National Breast Cancer Awareness month beginning October 1st, Words With Friends 2 has partnered with Susan G. Komen to help launch the new Tile Styles feature with an exclusive Pink Ribbon Tile.
“Words With Friends 2 is one of our most popular and beloved franchises, and we are always looking for fun ways for players to create socially shareable moments,” explains Bernard Kim, President of Publishing, Zynga. “That’s why we’re proud to partner with Susan G. Komen to honor a cause that many are personally passionate about as we introduce the new Tile Styles gameplay experience and feature the special Pink Ribbon Tile.”
Tile Styles adds new goals to the traditional Words With Friends 2 game play:
- Customize your game experience by playing unique tile colors and patterns on the game board.
- Unlock dozens of Tile Styles by earning tile materials (i.e., paint drops) through gameplay.
- Unlock a favorite style faster by selecting the “favoriting” feature.
- Explore the new inventory tab to view completed and in-progress Tile Styles at any time (located on the profile page or in the bottom menu bar during an active game).
The special Pink Ribbon Tiles will be available to players in October at the start of National Breast Cancer Awareness month. Words With Friends 2 will also host a #PlayPinkForTheCure in-game event from October 1-21 challenging players to play 6 million Pink Ribbon Tiles. From October 1, 2018 to October 1, 2019, Zynga has committed to donating to Susan G. Komen a minimum of $75,000 and up to $100,000 if players reach the goal of playing 6 million Pink Ribbon Tiles by October 21, 2018, truly highlighting their belief in the #PowerofWords.
“We are excited about this partnership with Zynga and thankful for their participation in our fight,” said Christina Alford, Senior Vice President of Development, Susan G. Komen. “The Pink Ribbon Tile provides a perfect opportunity for people to marry their passion for Words With Friends with their compassion for their friends and loved ones and their desire to make a difference.”
Tile Styles is available for all Words With Friends 2 players today. You can download and play Words With Friends 2 for free on the App Store for iPhone and iPad and on Google Play for Android devices.
About Zynga Inc.
Since its founding in 2007, Zynga's mission has been to connect the world through games. To-date, more than 1 billion people have played Zynga's games across Web and mobile, including FarmVille, Zynga Poker, Words With Friends, Hit it Rich! Slots and CSR Racing. Zynga's games are available on a number of global platforms including Apple iOS, Google Android and Facebook. The company is headquartered in San Francisco, Calif., and has additional offices in the U.S., Canada, U.K., Ireland, India, Turkey and Finland. Learn more about Zynga at https://www.zynga.com or follow us on Twitter and Facebook.
About Susan G. Komen®
Susan G. Komen is the world’s largest breast cancer organization, funding more breast cancer research than any other nonprofit outside of the federal government while providing real-time help to those facing the disease. Komen has set a Bold Goal to reduce the current number of breast cancer deaths by 50 percent in the U.S. by 2026. Since its founding in 1982, Komen has funded more than $988 million in research and provided more than $2.2 billion in funding to screening, education, treatment and psychosocial support programs, serving millions of people in 60 countries worldwide. Komen was founded by Nancy G. Brinker, who promised her sister, Susan G. Komen, that she would end the disease that claimed Suzy’s life. That promise has become Komen’s promise to all people facing breast cancer. Visit komen.org or call 1-877 GO KOMEN. Connect with us on social at ww5.komen.org/social.
