MCLEAN, Va.--(BUSINESS WIRE)--ID.me, the next-generation digital identity platform, announced today that it is expanding its group affiliation verification solution, enabling retailers to instantly verify customer eligibility for exclusive discounts across more segments and in more geographies. Striving to deliver more targeted experiences, marketers can now drive revenue growth with segment-specific gated offers. ID.me’s technology helps retailers acquire customers and build loyalty in strategic customer segments, while reducing discount fraud.
In addition to verifying active duty military, veterans, students, teachers, first responders, and government employees, ID.me now verifies employees for organizations who want deliver exclusive deals to their own employees and employees of corporate partners. The announcement includes the launch of ID.me’s verification service in Canada - a first step towards an upcoming larger international expansion. Lenovo was the first retailer to go live in Canada with ID.me’s verification technology with a 10% discount on ThinkPad’s for students, in time for the back-to-school season. Lenovo will soon be launching with a similar discount for active duty military and veterans.
“ID.me provides a seamless verification solution that empowers retailers to rapidly verify customer eligibility and give back to vital customer segments, all while driving revenue growth. Our team has worked hard to create an award-winning verification platform, upping the ante with every new partner and product launch,” said Blake Hall, ID.me CEO.
Segment-specific gated offers can help retailers grow sales and customer loyalty. According to an ID.me survey, 95% of military consumers will choose a brand that offers an exclusive military discount over a brand that doesn't. The same survey revealed similar themes among students and teachers; 97% of students said they would change their shopping habits if student discounts were available, and 84% of teachers are more loyal to brands that offer teacher discounts.
Without adequate eligibility verification technology, segment-specific gated discounts are quickly exploited by ineligible customers and resellers. ID.me helps retailers securely gate group discounts in order to avoid revenue cannibalization outside the targeted segments.
“We take pride in supporting students, teachers, first responders and the military community. When we give a targeted discount, it is important that it goes to the right customers and access doesn’t get leaked,” said Tyrone Fiegen, Senior Program Manager, Customer Experience & Loyalty Program at Lenovo. “Using ID.me’s verification technology, we are confident the right customers are taking advantage of the offer, and as a result, we have been able to offer richer, more attractive discounts.”
About ID.me
ID.me is simplifying how individuals prove and share their identity online. ID.me's next-generation identity platform provides identity proofing, authentication, and group affiliation verification for organization across sectors - retail, automotive, telecommunication, government, healthcare, financial services, and more.
Our technology enables retailers to verify in real-time customer eligibility for exclusive gated discounts – while preventing fraudulent attempts and abuse. We verify the identity and group affiliation of customers against the industry’s most comprehensive and authoritative data sources. Our verification process simplifies the customer experience and increases conversion rates: once a user has verified their identity with ID.me, they never have to re-verify again anywhere that ID.me is integrated.
ID.me’s technology is used by more than 7 million individuals and 200 organizations, including leading brands such as Fanatics, Under Armour, LinkedIn, Lenovo, Ford, and SeaWorld. For more information, visit www.ID.me.
