FAIRFIELD, N.J.--(BUSINESS WIRE)--Halen Brands, Inc., the food and beverage brand incubator known for disrupting the better-for-you snack category, today announces the launch of JOYFULS™. JOYFULS™ are rich dark chocolate medallions crafted with 60% cacao then topped with sweet and savory ingredients such as fruit, nuts, seeds and pink Himalayan salt. Inspired by traditional “Mendiants” hand-crafted by French chocolatiers, JOYFULS™ are a sweet and salty treat with a twist. Each delicious bite is happily sourced from Non-GMO Project Verified and Fair Trade Certified ingredients. And every bag of JOYFULS™ features individually wrapped chocolates — for healthier sharing and easier portion control.
JOYFULS™ dark chocolate medallions are launching in the US this summer at mass retailers and grocery stores in three varieties:
• Cranberries, Almonds and Pink Himalayan Salt
• Currants, Pumpkin Seeds and Pink Himalayan Salt
• Toasted Coconut, Almonds and Pink Himalayan Salt
“At Halen Brands, we know that sweets can be a guilty pleasure – and we want to increase the pleasure while dialing down the guilt,” says Vincent James, the creative force behind JOYFULS™. “With JOYFULS™, people can feel good about their indulgence — from the tantalizing taste to the high-quality, properly sourced ingredients to the ability to easily count calories and control portion size. Just the right treat in just the right amount. That is joy. That is JOYFULS™.”
JOYFULS™ dark chocolate medallions range from about 60-70 calories, with a serving size consisting of a satisfying three pieces. Each piece is separately wrapped to help consumers avoid the feel-bad experience of mindlessly reaching into a bag and eating too much without realizing it. The individual wrapping also allows people to take JOYFULS™ on the go – so they can experience a little joy whenever and wherever they wish.
Marking Halen Brands’ entry into the fast-growing premium chocolate segment, JOYFULS™ translates the artisanal hand-crafted process of French chocolatiers into an individually packaged portion control item people can really enjoy eating in just the right amount.
JOYFULS™ dark chocolate medallions are available in three varieties at fine retailers including Wegmans, Kings, ShopRite, Mariano’s, Roundy’s, Fresh Market, Hy-Vee and Central Market in 4-ounce bags ($4.99-$5.49 MSRP).
For more information on JOYFULS™, the individually wrapped dark chocolate medallions that satisfy consumers’ cravings for non-guilty indulgence, visit joyfuls.com.
About Halen Brand’s Inc.
Halen Brands, Inc., founded in 2015, is a privately held operating company focused on the food and beverage industry. Current investments include OWYN™, From The Ground Up™, Joyfuls™, Chef's Cut Real Jerky and CORE Hydration. Company executives also played a key role in formulating and bringing to market Mamma Says Biscotti, Inc. and Sensible Portions Veggie Straws, as well as investing and partnering with Party-Tizers Dippin' Chips, Mrs. Thinster's, Rickland Orchards and SkinnyPop Popcorn. For more information on Halen Brands, visit halenbrands.com.
