NEW YORK--(BUSINESS WIRE)--Leading auto insurance company, The General®, has selected Marketing Evolution to provide person-centric, right-time marketing decisions. The company will utilize Marketing Evolution’s ROI Brain, its proprietary analytic system that delivers rich data to inform marketing campaigns and creative, and more accurately target and segment the right people with specific messages.
While the national provider of auto insurance policies is best known for commercials featuring its diminutive cartoon namesake, The General markets to customers and prospects across channels. In recent years, The General has developed a broader advertising approach, expanding its traditional marketing mix to include professional sports and philanthropic partnerships.
“Over the past few years it’s become clear that leading brands need new ways of measuring the performance of their entire marketing mix and driving higher returns on their advertising investments,” said Shane Desrochers, chief revenue officer, Marketing Evolution. “Our software empowers advertisers and their agencies to observe every media touchpoint, major external factors, and the impact of location on customer acquisition and sales. We’re energized by the opportunity to help The General better meet the needs of those seeking auto insurance.”
Marketing Evolution delivers reliable, person-level insights to more effectively target customers from various segments. Its unique person-based marketing measurement and optimization platform creates the opportunity to connect all of these insights in order to measure the impact of individual marketing messages on individual consumers.
About The General
The General Automobile Insurance Services,
Inc. (The
General®) is a licensed insurance agency and subsidiary of PGC
Holdings Corp. (PGC), which is wholly owned by American Family Mutual
Insurance Company. Through its insurance company subsidiaries and their
predecessors, PGC has been writing automobile insurance since 1963.
Based in Nashville, Tenn., The General® serves customers with various
needs, specializing in those who may have difficulty obtaining insurance
from other insurers at a reasonable rate. The General® is active in 47
states and expects to be national by the end of 2018.
About Marketing Evolution
Marketing Evolution provides the
most powerful marketing measurement and optimization solutions that
increase campaign performance, sales, and engagement. Leveraging
patented technology and data from hundreds of sources, our breakthrough
person-centric approach provides marketers with actionable insights to
prospectively recommend media, message, and budget allocation.
Forward-looking brands rely on Marketing Evolution to deliver accurate
unified marketing measurement across both online and offline channels,
while maximizing their media spend, marketing Return on Investment
(ROI), and brand impact. To learn more, please visit https://www.marketingevolution.com.
