LONDON--(BUSINESS WIRE)--According to the latest market research report released by Technavio, the craft beer market in Europe is expected to accelerate at a CAGR of over 9% during the forecast period. The rising number of breweries is one of the key factors triggering the growth of the market.
This research report titled ‘Craft Beer Market in Europe 2017-2021’ provides an in-depth analysis of the market in terms of revenue and emerging market trends. It also includes an up-to-date analysis and forecasts for various market segments and all geographical regions.
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The market research analysis categorizes the craft beer market in Europe into the following product types:
- IPA
- Seasonal
- Pale ale
- Amber ale
- Lager
- Wheat
- Bocks
- Fruit beer
In 2016, the IPA segment accounted for 27% of the global market and is projected to reach 29% by 2021, exhibiting almost 2% increase in market share.
Craft beer market in Europe: Top emerging trend
The beer business in Europe is currently witnessing the premiumization trend. Over the past few years, the higher priced brands in the beer industry are gaining more than the nominally-priced brands both in terms of volume as well as revenue, as consumers are willing to spend more on quality and differentiating products. Craft beers are usually priced higher than conventional beers and owing to the premiumization trend, craft brewers in Europe are constantly gaining market share over the well-established vendors. This is proving to be beneficial for the craft beer market in Europe. The UK, Belgium, Spain, and the Netherlands are the forerunners in the premiumization trend in Europe.
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Technavio’s report provides expert market research on the following topics:
Executive Report
- Market Outline
- Overview of the Craft Beer Market in Europe
Market Insights
- Market Sizing and Forecasts
- Market Growth
- Market Drivers and Challenges
- Key Emerging Trends
Market Segmentation Analysis
- Regional comparison (UK, Germany, Poland, Russia, Spain, and RoE)
- Key leading countries
- Market segmentation by product type (IPA, seasonal, pale ale, amber ale, lager, wheat, bocks, and fruit beer)
- Market segmentation by distribution channel (on-premises and off-premises)
- Market segmentation by end-user (regional craft breweries, microbreweries, brewpubs, and contract brewery)
Vendor Landscape
- Vendor classification
- Market positioning of vendors
- Competitive scenario
- Analysis of top vendors (BrewDog, Chimay Brewery, Duvel Moortgat, and The Boston Beer Company)
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