WESTBOROUGH, Mass.--(BUSINESS WIRE)--“On January 4, 2019, TTA is turning 25. Marking a quarter century anniversary is always momentous and a time for reflection. We started out as The Training Associates with a narrow focus on placing trainers for IT training, and we have grown and evolved into an organization that helps transform other organizations with our innovative and customized solutions in the areas of learning and development,” said Maria Melfa, President and CEO of TTA.
It takes transformational approaches, tenacity, and agility to turn 25 in this competitive marketplace. So, the acronym of our original name – TTA – that we have been using stands for so much more. Going forward, we will formally be using TTA. It has been an honor to get the trust and support of our partners and clients over the past 25 years, and as TTA, we will continue in our unwavering commitment to delivering excellence and transformational work, and that transformation and creativity are reflected in the new TTA brand logo where the T flips upside down and transforms itself into an A. That is the symbolism for our creativity, perseverance, and ability to see things from new perspectives.
TTA is all about people – it’s our employees, our 25,000-strong learning and development (L&D) experts, and the people in our client organizations. We think of people first and foremost, and we apply the same creativity to inspire and transform people’s lives.
“In unveiling our new visual identity, we are telling TTA’s story and connecting with the people we serve,” said Jasmine Martirossian, TTA’s Vice President of Marketing, “A brand is the reflection of the sentiments that are evoked in the market about the organization, and at TTA, our new visual identity is about telling TTA’s transformational story.”
Yes, we are TTA, and we are looking forward to our next 25 years with continued dedication to driving transformational change and growing with agility in the service of our clients.
About TTA (formerly The Training Associates)
An award-winning innovator, TTA is a recognized global leader for Learning & Development (L&D) talent and solutions. Organizations of all sizes, including Fortune 500 corporations, rely on TTA’s agility to support their L&D initiatives of any size or scope across all training modalities.