MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--Mint, America’s most popular personal finance app with more than 10 million active annual users is updating its iOS app experience with new design features, added benefits and exclusive data-driven MintSights™. The refreshed app, from Intuit Inc. (Nasdaq: INTU), will provide users with a simplified view of what’s important with their money and feature personalized actionable insights. These MintSights will help users save more, spend smarter and budget accurately – giving users the confidence they are on top of their money and on track to meet their long-term financial goals.
The average Mint user with savings has $17 thousand that they could be investing, equaling $30 billion in missed investment opportunities. Many of these users are comfortable watching their money grow slowly over time, and may not realize the investment opportunities they can benefit from. The new MintSights, can do much of this work for the user by applying sophisticated models to show exactly how a user can get started with investing and connect them with one of Mint’s trusted partners to get their best rate possible.
MintSights will crunch a user’s numbers to provide a personalized recommendation, much like a financial advisor. MintSights currently identify and make recommendations for 10 unique situations, from creating a first budget to debt consolidation to growing investments. The MintSights feature will grow with users over time to learn their patterns of behavior, ultimately helping them save more money, uncover trends and opportunity areas they may not be aware of, and find unbeatable offers from Mint’s trusted partners.
“We've heard from users for years that they wished for an easier way to figure out what actions they should take to improve their financial health. With this refresh, we are leveraging the rich financial data that users have shared to help create unique financial profiles and insights for each user,” said Varun Krishna, Vice President of Product Management for Intuit’s Consumer Division. “This update will help people have a healthy relationship with their money, reduce stress and ultimately, understand how to make smart financial decisions.”
This refreshed Mint app is now being rolled out across iPhone and will be available for Android and web experiences in the coming months. Current Mint users will continue to enjoy existing features including budgeting, savings, bill tracking and checking credit scores.
To learn more, visit the MintLife blog or connect with Mint on Facebook, Twitter or Instagram.
ABOUT INTUIT: Intuit’s mission is to Power Prosperity Around the World. Its global products and platforms, including TurboTax, QuickBooks, Mint and Turbo, are designed to empower consumers, self-employed, and small businesses to improve their financial lives, finding them more money with the least amount of work, while giving them complete confidence in their actions and decisions. Intuit’s innovative ecosystem of financial management solutions serves partners and 46 million customers worldwide, unleashing the power of many for the prosperity of one. For the latest news and in-depth information about Intuit and its brands, visit Intuit.com and follow on Facebook.
