NEW YORK--(BUSINESS WIRE)--605, an advanced data and analytics company focused on the media and entertainment industries, today announced the appointment of Doug MacDonald as Executive Vice President of Sales. MacDonald is an advanced media veteran who brings over 20 years of experience and executive sales leadership to his role at the company, with deep expertise in data analytics, SaaS business development and audience-based data solutions in media and advertising technology.
In his position at 605, MacDonald will be an integral part of the executive leadership team, responsible for overseeing the development of the overall sales strategy and plan for the company. He will lead all aspects of sales and account management functions in support of the company’s growth objectives, and collaborate across all of 605’s departments to further develop its suite of products and services.
MacDonald will lead direct sales of 605’s advanced advertising and measurement solutions to national advertisers and agencies in addition to business development activities with industry partners and alliances. He will report to Ben Tatta, 605’s President and Co-Founder.
“Doug’s deep expertise in leveraging data and cutting-edge advertising technology – combined with his track record of leading both large-scale sales organizations and startups alike – will be a major asset to the entire 605 organization,” said Kristin Dolan, Founder and CEO of 605. “He is an experienced leader with the ability to drive 605’s commercial vision, mission and strategy. As we continue to grow our business, I am confident that Doug, with his proven executive sales leadership and knowledge of the changing industry landscape, will be a valuable addition to our ranks.”
“It is an exciting time to be in this industry, and I am thrilled to join the 605 team to build out the sales strategy and plan for a business that has so much to offer,” added MacDonald. “The 605 team is talented, entrepreneurial, and deeply ingrained in this industry. I look forward to bringing my experience to bear as we further the company’s mission to drive critical improvements in audience measurement and television analytics, changes that are needed more than ever amid today’s constantly-evolving viewing landscape.”
Prior to joining 605, MacDonald most recently served as Senior Vice President of Digital Solutions at V12 Data, an omnichannel data provider. Before that, he served as Vice President of Business Development at media analytics company Deep Root Analytics. Over the course of his career, MacDonald also held leadership roles at mobile platform company Celtra Inc., and Adap.tv, an early pioneer of programmatic video.
MacDonald is a graduate of Berklee College of Music in Boston, MA, where he earned a degree in Commercial Arranging. In the spring of 2015, Doug was elected to the Board of Trustees at Music for All Seasons, a nationally recognized non-profit whose award-winning program, "Voices of Valor," helps military veterans through musical expression.
About 605
605 is an independent audience measurement and analytics company that utilizes census-level, authenticated TV data to help media, entertainment and sports clients optimize their programming and advertising investments. The company was created by Dolan Family Ventures, a company making strategic investments in data, analytics and technology-based businesses, through its acquisition of Analytics Media Group and data partnerships with an extensive network of partners across the country. To learn more, visit our website at 605.tv.
