CINCINNATI--(BUSINESS WIRE)--Great American Insurance Group, a leading provider of fixed and fixed-indexed annuities, recently celebrated the completion of its second Live Your Life Great campaign.
Great American recently invited its annuity customers to submit photos of what makes their lives great, showcasing the unique experiences that Great American’s retirement solutions help make possible. Photo submissions included safari rides with grandchildren, swimming with dolphins, gondola rides in Venice and exploring the Everglades by airboat, among others.
Donna Carrelli, Vice President of Annuity Marketing, shared her thoughts on what it means to see these customer experiences first-hand.
“We appreciate the opportunity to connect with our customers on a personal level and to see what’s important to them,” said Carrelli. “We take great pride in helping our customers plan for a secure retirement – seeing the experiences we are helping to make possible through our annuity products is incredibly rewarding.”
Carrelli noted how well received last year’s Live Your Life Great campaign was, and she spoke of the continued participation and success.
“This campaign has been a hit among customers. We were pleased to have received over 500 submissions during last year’s campaign, and we are thrilled to have topped that this year. The success of this program has enabled us to incorporate these photos into our product materials, giving them a more personal touch that resonates with new customers.”
About Great American Insurance Group
The annuity operations of Great American Insurance Group (GAIG) offer retirement solutions through the sale of traditional fixed, fixed-indexed and variable-indexed annuities in the retail, broker-dealer, financial institutions, registered investment advisor and education markets. Annuity subsidiaries include Great American Life Insurance Company® and Annuity Investors Life Insurance Company®. GAIG’s roots go back to 1872 with the founding of its flagship company, Great American Insurance Company. The members of GAIG are subsidiaries of American Financial Group, Inc. (AFG). AFG’s common stock is listed and traded on the New York Stock Exchange under the symbol AFG. AFG is a Fortune 500 Company with assets of $61 billion as of June 30, 2018. Learn more at GAIG.com.
*S&P rating affirmed February 23, 2018. “A+” is fifth highest of 21 categories. A.M. Best rating affirmed August 11, 2017. “A” (Excellent) is third highest of 16 categories.
