BOGOTA, Colombia--(BUSINESS WIRE)--Triton Digital®, a leading technology provider for the global audio industry, announced today that RCN Radio, the largest radio station group in Colombia, has selected Triton Digital to deliver and monetize its streaming audio content.
Through this partnership, RCN will utilize Triton’s robust audio streaming network to deliver a high-quality listening experience across their 169 stations. In addition, they will use Triton’s highly-flexible ad server, Tap, to dynamically insert targeted audio ads into their online streams, resulting in a more engaging and personalized experience for their listeners, and a higher return for their advertisers.
To support their monetization goals, RCN will make their online audio inventory available in Triton’s global programmatic marketplace, a2x®, which will enable media buyers across LATAM and other parts of the world to reach their engaged listening audience through non-skippable, at-scale buys for the first time. RCN will manage their inventory within the exchange using Triton’s audio SSP, Yield-Op, to control access to their inventory, pricing, ad quality settings, and the configuration of open and private deals with specific buyers, brands, or sales houses.
“Triton Digital is the proven leader in streaming audio technology, support, and expertise, and we are thrilled to be working with them to advance our streaming audio strategy,” said Leonardo Rodriguez, Digital Manager at RCN. “As the consumption of streaming audio continues to grow at an incredible pace, we are pleased to leverage their best-in-class audio technology to streamline our operations, and to deliver a high-quality streaming experience for our loyal listeners.”
“RCN has tremendous reach, and an unrelenting commitment to providing their listening audience with an entertaining, educational, and informative listening experience,” said Benjamin Masse, Managing Director, Market Development and Strategy at Triton Digital. “We are proud to support their streaming audio goals, providing them with the technology and expertise needed to elevate their online audio monetization strategy to the next level.”
About Triton Digital
Triton Digital® is the global
technology and services leader to the digital audio and podcast
industry. Operating in more than 40 countries, Triton Digital provides
innovative technology that enables broadcasters, podcasters, and online
music services to build their audience, maximize their revenue, and
streamline their day-to-day operations. In addition, Triton Digital
powers the global online audio industry with Webcast Metrics®, the
leading online audio measurement service, that makes it easy for
advertisers and brands to determine the best destination and time to
reach their target audiences. Through unparalleled integrity,
excellence, teamwork, and accountability, Triton Digital remains
committed to connecting audio, audience, and advertisers to continuously
fuel the growth of the global online industry. For more information,
visit www.TritonDigital.com.
About RCN Radio
RCN Radio in a chain of stations belonging
to the Ardila Lülle Organization that covers 95 percent of the Colombian
territory, reaching 169 municipalities. For 70 years it has focused its
mission on producing multimedia experiences, interacting through
innovative content, to entertain, educate and inform, adding value to
society. The company operates brands that cover all types of news,
entertainment and sports information and all socioeconomic levels of the
population. Its brands are: RCN Radio, FM, Antena 2 (sports chain 24
hours a day), El Sol, La Mega, Amor, La Cariñosa, Radio Uno, RCN Mundo,
Radio Red, Fantastic, Rumba and Fiesta.
