LEAWOOD, Kan.--(BUSINESS WIRE)--AMC Theatres® (NYSE:AMC) is excited to announce that as of today, July 31, just five weeks after the enrollment period commenced, the new AMC Stubs A-List frequent moviegoer program has enrolled more than 175,000 fully-paid members.
This initial surge in membership is well ahead of expectations. At the time of launch on June 26, 2018, AMC expected to hit 500,000 members one year from launch at the end of June of 2019, and 1 million members two years from launch, at the end of June of 2020.
A-List is a new premium VIP tier of the AMC Stubs loyalty program. Also as of today, July 31, the success of A-List has in turn helped push the current membership of AMC Stubs up to 15.8 million U.S. households.
From Adam Aron, AMC CEO and President:
“We are nothing less than ecstatic about the early consumer response to AMC Stubs A-List, which encourages moviegoers to come to the theatre more often, bringing their family and friends with them. With more than 175,000 members enrolled in just five weeks, the growth of AMC Stubs A-List has far exceeded our projections. We also find it reassuring that we consciously designed AMC Stubs A-List to be a profitable program with a price point that is loaded with consumer value while also being sustainable for us and for our guests.”
Aron added, “Because AMC Stubs A-List benefits our guests, our valued industry and studio partners, and our shareholders, we expect A-List will endure over the long-haul. Accordingly, we are excited to continue welcoming current and new AMC guests to enjoy AMC Stubs A-List, which offers the very best of AMC. A-Listers get a choice of every movie including the newest blockbusters, in every format including IMAX, Dolby Cinema and RealD 3D, at every U.S. AMC location, bookable online and in advance, with no annoying or unreasonable surge/peak pricing, up to three times per week, all for just $19.95 per month (plus tax).”
For information about AMC Stubs A-List and to sign up, guests can inquire at their local AMC Theatre, or at AMC’s web site www.amcstubs.com/alist, or on AMC’s iOS and Android smartphone apps after downloading or updating them with the latest app release.
About AMC Stubs A-List
AMC Stubs A-List rewards guests with up to three movies per week, all for just $19.95 (plus tax) per month. Through A-List, members can enjoy every available showtime, at every AMC location, in every format -- including IMAX at AMC, Dolby Cinema at AMC, RealD 3D, Prime at AMC and BigD. AMC Stubs A-List can be used at the spur of the moment or also can make planning ahead days or weeks in advance possible, as securing tickets is made easy via reservations capabilities on the AMCTheatres.com web site, or on the AMC Theatres smartphone app. A-List joins AMC Stubs Insider and AMC Stubs Premiere in AMC’s fast-growing AMC Stubs loyalty program. AMC Stubs A-List members also enjoy all the benefits of AMC Stubs Premiere, including free upgrades on popcorn and soda, free refills on large popcorn, express service at the box office and concession stand, no online ticketing fees and 100 points for every $1 spent for the AMC Stubs A-List monthly fee and food and beverage spending at AMC theatres. AMC Stubs Premiere members receive a $5 reward for every 5,000 points earned, which translates to a 10% credit toward future AMC purchases.
About AMC Entertainment Holdings, Inc.
AMC is the largest movie exhibition company in the U.S., in Europe and throughout the world with more than 1,000 theatres and 11,000 screens across the globe. AMC has propelled innovation in the exhibition industry by: deploying its Signature power-recliner seats; delivering enhanced food and beverage choices; generating greater guest engagement through its loyalty program, web site and smartphone apps; offering premium large format experiences and playing a wide variety of content including the latest Hollywood releases and independent programming. AMC operates among the most productive theatres in the United States' top markets, having the #1 or #2 market share positions in 22 of the 25 largest metropolitan areas of the United States, including the top three markets (NY, LA, Chicago). Through its Odeon subsidiary AMC operates in 14 European countries and is the #1 theatre chain in Estonia, Finland, Italy, Latvia, Lithuania, Norway, Spain, Sweden and UK & Ireland. In a joint partnership with The Development and Investment Entertainment Company, a subsidiary of The Public Investment Fund of Saudi Arabia, AMC also operates AMC Cinemas in the Kingdom of Saudi Arabia. For more information, visit www.amctheatres.com.
