TORONTO--(BUSINESS WIRE)--Roku, Inc. today announced the launch of The Roku Channel in Canada, a new streaming channel specifically dedicated to helping consumers find free movies, TV shows and more on the Roku® platform. The Roku Channel requires no subscriptions, fees or logins. In Canada, the ad-supported channel is expected to average about a third less advertising per programming hour than ad-supported linear TV.
“We always aim to deliver the best entertainment selection and value for our customers,” said Rob Holmes, vice president of programming at Roku. “Our users are looking for great free content, and with the launch of The Roku Channel we are making it easy for them to find it.”
At launch consumers can stream hundreds of movies, TV shows and documentaries for free. Every month The Roku Channel will feature a selection of box office hits and great classic movies, starting with Bad Boys, Julie & Julia and Grown Ups, alongside a curated selection of content from existing channel publishers on the Roku platform. Publishers participating at launch include American Classics/Hatch Farm Studios, FilmRise and Total Content Digital; others are expected to be added over time.
Currently, in Canada, the Roku streaming platform offers a collection of more than 5,000 free and paid for channels that offer access to 150,000 movies and TV episodes. The Roku Channel will be rolled out over the coming weeks, starting today. Once available for their device, Roku users can add the channel from the Roku Channel Store and start streaming free movies and TV shows.
About Roku, Inc.
Roku pioneered streaming to the TV. We connect users to the streaming content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. Roku streaming players and Roku TV™ models are available around the world through direct retail sales and licensing arrangements with TV OEMs and service operators. Roku is headquartered in Los Gatos, Calif. U.S.A.
Cautionary Statement Regarding Roku Forward-Looking Statements
This press release contains “forward-looking” statements that are based on our beliefs and assumptions and on information currently available to us on the date of this press release. Forward-looking statements may involve known and unknown risks, uncertainties and other factors that may cause our actual results, performance or achievements to be materially different from those expressed or implied by the forward-looking statements. These statements include, but are not limited to predictions on the timing and availability of The Roku Channel in Canada. Except as required by law, we assume no obligation to update these forward-looking statements publicly, or to update the reasons actual results could differ materially from those anticipated in the forward-looking statements, even if new information becomes available in the future. Important factors that could cause our actual results to differ materially are detailed from time to time in the reports Roku files with the Securities and Exchange Commission, including our Form 10-Q for the quarter ended March 31, 2018. Copies of reports filed with the SEC are posted on Roku’s website and are available from Roku without charge.
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