BOSTON--(BUSINESS WIRE)--SessionM today announced that it closed a $23.8 million funding round led by Salesforce Ventures with full participation from other existing premier investors including Causeway Media Partners, CRV, General Atlantic, Highland Capital and Kleiner Perkins Caufield & Byers. This is the second investment in the company by Salesforce Ventures. SessionM is on pace for a record year of customer wins and revenue growth, and will use the funds to accelerate sales and marketing, product innovation, talent acquisition and global expansion.
“At Salesforce, we invest in companies bringing cutting-edge solutions to our customer base,” said Matt Garratt, managing partner at Salesforce Ventures. “SessionM and Salesforce’s joint customers have also achieved great success, and I am excited for this traction to continue in the quarters ahead.”
SessionM enables companies to engage each individual customer with the most compelling offers, product recommendations and incentives. By analyzing behavioral and transactional data in real time and applying advanced machine learning, SessionM delivers personalized experiences based off of individuals’ unique characteristics.
The company’s success in driving more profitable consumers has fueled its rapid growth with some of the strongest businesses in the world, including Barneys New York, Kimberly-Clark, TGI Fridays, L'Oréal and many more. With clients globally, the SessionM platform currently manages more than 150 million customer profiles and processes nearly 4 billion events daily, all with the goal of helping clients build more meaningful and loyal customer relationships.
“Our platform is purpose-built to inspire loyalty in consumers as measured by increased frequency, spend and satisfaction. That's made possible through delivering high-impact personalized experiences that are rooted in every customer's unique data. It’s extremely gratifying when some of the best and most innovative companies in the world look to SessionM to help them solve their most pressing initiatives around personalization and customer engagement. With this investment, we will be able to deliver even more product innovation, consultative support and global scale,” said Lars Albright, chief executive officer and co-founder at SessionM. “We're proud and thankful for the support of all our investors.”
About SessionM
SessionM is a customer data and engagement
platform empowering the world’s most innovative brands to forge stronger
and more profitable customer relationships. The platform scales for the
enterprise, globally. SessionM is headquartered in Boston with offices
around the globe. For more information on SessionM, visit www.sessionm.com.
About Salesforce Ventures
Salesforce, the global leader in
CRM, empowers companies to connect with their customers in a whole new
way. Salesforce Ventures — the company’s corporate investment group —
invests in the next generation of enterprise technology that extends the
power of the Salesforce Customer Success Platform. Portfolio companies
receive funding, access to the world’s largest cloud ecosystem and
guidance from Salesforce’s innovators and executives. With Salesforce
Ventures, portfolio companies can also leverage Salesforce's expertise
in corporate philanthropy by joining Pledge 1% to make giving back part
of their business model. Salesforce Ventures has invested in more than
275 enterprise cloud startups in 17 countries since 2009. For more
information, please visit www.salesforce.com/ventures.
