SEATTLE--(BUSINESS WIRE)--Fashwire, Inc. (“Fashwire”) is pleased to announce the launch of its Fashion Discovery App and a partnership with Google to help optimize user acquisition channels.
Fashwire provides a social platform for designers around the globe to come together in a mobile and web marketplace to present their current and future design concepts to the fashion consumer. Fashwire’s mobile experience gamifies the feedback loop directly to designers. The deliverable to the industry is hard metrics of data-driven consumer preferences virtually in real time.
“We are excited for this partnership with Google,” said Founder, Kimberly Carney. “As a data company, we are obsessed with analyzing, measuring and tuning what we are doing. Google is providing us with such a fantastic opportunity to optimize our attribution efforts and more effectively target our advertising campaigns during these critical first weeks and months in the Play and Apple Stores. I couldn’t ask for better support!”
The Fashwire platform also offers the following features:
- Retail Therapy: Intuitively search and discover designer collections and brands in one location with new designers and arrivals added weekly.
- Style Inspiration: The Pinterest-style layout offers inspiration for new outfits, styles, and brands.
- Personalization: A personalized shopping experience with its swipe functionality enabling you to influence fashion while saving time and money.
- Innovative Social Experience: Discuss new products and offer style tips to other users. Interact, grow and share with friends like never before.
- Data Harnessing: Fashwire delivers real-time consumer opinion data with actionable insights.
- Rewards: Get rewarded each week by the Fashwire community ‘likes’ for sharing your personal style inspirations.
Available now on the Apple Store and Google Play, the Fashwire app successfully debuted on iOS in May, reaching #6 for Top Paid Apps in the Shopping Category. Fashwire will now initiate a defined user acquisition strategy and ultimately intends to derive revenues from the Fashwire app and web platform via subscription, direct purchases, affiliate fees, and advertising.
About Fashwire, Inc.
Fashwire is a discovery and shopping marketplace democratizing the fashion industry by offering all fashion-conscious consumers, no matter their demographics or geographics, a direct link to designers and fashion worldwide. Fashwire helps fashion designers with costly ordering decisions and improves on their full-price sell-through by providing instant, targeted user feedback on the popularity of new ranges, and even potential future products. Based in Seattle, Washington, Fashwire aims to offer a personalized mobile shopping experience, connecting people with the products and brands they love.
For more information on Fashwire, please visit Fashwire.com.
