BIRMINGHAM, Ala.--(BUSINESS WIRE)--RFG Advisory (RFG), one of the nation’s fastest-growing RIA firms, today announces the selection of Private Client Services (PCS) as the firm’s new broker-dealer. The new relationship was the result of a careful search process, and comes as RFG continues to expand its service offerings to deliver a world-class experience to its 38 independent advisors and their clients.
RFG defines itself as a service company first, a technology company second, and an RIA third. According to their leadership team, the company’s goal of consistently meeting and exceeding the needs of their advisors was an impetus for the broker-dealer change.
“Over the past 18 months, we’ve re-defined our pricing model, introduced a state of the art technology platform, and developed an institutional investment team to assist our advisors with the most pressing needs in their practices,” says Bobby White, chairman, founder and CEO of RFG Advisory. “The selection of PCS was the next logical step in that progression, and will allow us to streamline our process for client and operational support. There was no better time to position ourselves with a partner who truly aligns with our objectives, values, and needs when it comes to leveraging technology and simplifying processes.”
Ernest Sampson, CEO of Private Client Services, explains, “We’re excited to begin our partnership with RFG, and are energized to work alongside Bobby and the team. We strive to provide concierge level service to the financial advisors who partner with us. As an independent broker-dealer, working exclusively with hybrid firms like RFG, we understand that advisor needs are vast and varied. It is our belief that fostering personal relationships with each firm we work with breeds success.”
Recognizing that the industry is in a state of transition, RFG sees this move as supportive of the firm’s goal to provide advisors with the tools they need to serve their clients, capture market share, and grow their businesses in the face of an ever-changing business landscape.
“Looking ahead at RFG’s future, we see unlimited potential,” says Shannon Spotswood, president of RFG Advisory. “With PCS’s responsive support, we feel confident moving forward that we can guide our advisors and serve clients at the highest level as we continue to expand our business.”
About RFG Advisory
Named a Top 300 RIA in the U.S. by the Financial Times, RFG Advisory is an innovator in the wealth management industry. Passionately committed to serving independent financial advisors and their clients, RFG Advisory delivers to advisors a turn-key integrated technology platform to manage their practice and an institutional-caliber investment management. RFG Advisory’s services include comprehensive wealth management, financial plan consulting and personalized 1-1 financial life management for families, individuals, executives and entrepreneurs. Investment advice offered through RFG Advisory Group, a registered investment advisor.
About Private Client Services
PCS was founded in 2001, has more than 90 branches across the U.S. and serves hybrid Registered Investment Advisors and dually-registered IARs with a personalized level of service. PCS partners with Pershing, LLC, the industry’s largest clearing firm, to clear transactions and custody assets, allowing PCS to support the contemporary technology products and services at RFG. Private Client Services’ home office is located at 2225 Lexington Road, Louisville, KY 40206. Member FINRA/SIPC.
