NEW YORK--(BUSINESS WIRE)--Elysium Health, Inc.TM, creator of Basis—a clinically evaluated supplement designed to support cellular well-being—today announced it has received the first-ever Good Housekeeping Innovation Emblem. This seal recognizes trailblazing research, initiatives, products, and organizations like Elysium Health, Inc.TM, a life sciences company developing products based on aging research that push boundaries and raise the bar for both consumers and the health and wellness industry.
“The Good Housekeeping Institute is impressed with the level of scientific rigor and clinical research Elysium brings to the $133 billion dietary supplement industry that has otherwise-limited federal oversight,” says Laurie Jennings, director of the Good Housekeeping Institute. “Elysium collaborates with world-renowned international academic institutions to maintain the highest standards of practice, and their thought leadership is helping change the conversation in preventive health and wellness.”
Scientists at the Good Housekeeping Institute and senior-level members of the Good Housekeeping team worked together to establish criteria for the GH Innovation Emblem. Eligibility requires that companies develop cutting-edge solutions with the potential to change paradigms, disrupt industry standards, and enhance the lives of consumers. Earning this accolade, the latest in Good Housekeeping’s seal family, required that Elysium Health demonstrate brand excellence through a rigorous commitment to research, quality, and safety.
“I applaud the measures Elysium has taken to ensure the purity and potency of their product Basis, which go above and beyond industry standards,” adds Birnur K. Aral, PhD, Good Housekeeping’s health, beauty, and environmental sciences director. Aral oversaw the vetting process for the Good Housekeeping Institute in collaboration with Jaclyn London, MS, RD, the Institute’s nutrition director. “From both a biochemical and epidemiological standpoint, the potential for Basis’s efficacy in maintaining and optimizing well-being as we age is tremendous,” London says.
Elysium’s Basis, the culmination of more than 25 years of aging research, is a daily supplement designed to support cellular function by increasing and sustaining levels of the coenzyme NAD+ in our cells. Research shows that cells need NAD+ for optimal function, but it declines naturally with age. Basis is the first product clinically proven to increase and sustain NAD+ levels, which is required for essential biological processes, including energy metabolism, regulating circadian rhythms, and supporting healthy DNA.
“Wellness is a hugely important topic to our audience—now, more than ever, they are looking for information on how to be healthy and have control over their bodies,” says Jane Francisco, editor-in-chief of Good Housekeeping. “The Good Housekeeping Institute is proud to launch the Good Housekeeping Innovation Emblem with a pioneering organization like Elysium Health that is effecting change in healthcare and empowering consumers with promising solutions to increase health span and improve overall well-being.”
“As a company, Elysium Health is committed not only to rigorous scientific research but also to making science accessible to everyone,” says Eric Marcotulli, CEO of Elysium Health. “We have been incredibly impressed by the rigor with which the Good Housekeeping Institute assesses all applications for its seals and their commitment to earning the trust of their audience and helping consumers at large make well-informed purchases.”
Later this year, Good Housekeeping will open a new Wellness Lab within the Good Housekeeping Institute in partnership with Elysium Health. The Lab will showcase the latest health and wellness innovations that people can use to improve their everyday lives.
For more information on these new initiatives pick up the June issue of Good Housekeeping, on newsstands now or visit www.goodhousekeeping.com/elysiumhealth.
About Good Housekeeping
Celebrating 132 years, Good Housekeeping (goodhousekeeping.com) is a leading lifestyle media brand inspiring a monthly audience of 30+ million readers to discover genius innovations, delicious ideas, style-savvy trends, compelling news and best-in-class products for their homes, families and themselves. The Good Housekeeping Institute’s state-of-the-art labs combined with Good Housekeeping’s seasoned editorial talent is unparalleled. Staffed by top engineers, scientists and technology experts, the GH Institute tests and evaluates thousands of products each year for the magazine, website and for the Good Housekeeping Seal and the Green Good Housekeeping Seal, which are among the most recognized and trusted consumer icons in the world today. Good Housekeeping, which also has five international editions, is published by Hearst Magazines, a unit of Hearst, one of the nation's largest diversified media, information and services companies. Hearst attracts more readers of monthly magazines than any other publisher. Hearst Magazines’ print and digital assets reach 139 million readers and site visitors each month–more than two-thirds of all women and nearly three-quarters of millennial women in the country (source: 2017 comScore Multi-Platform/MRI 01-18/F17). With 25 titles in the U.S., the company publishes close to 300 editions and 200 websites around the world. Follow Good Housekeeping on Facebook, Instagram, Twitter, Pinterest and on the Inside the Institute blog.
About Elysium HealthTM
Elysium Health’sTM mission is to solve the biggest challenges in health with science, to help people live healthier, longer. Working directly with the world’s leading scientists and clinicians, Elysium HealthTM is dedicated to translating advances in aging research and technology into effective, scientifically-sound products that help people manage their health in an actionable way. Learn more at www.elysiumhealth.com.
