HOUSTON--(BUSINESS WIRE)--PROS® (NYSE: PRO), a cloud software company powering the shift to modern commerce, today announced that it has extended the capabilities of its solutions, enabling companies to fully embrace the transformative power of eCommerce. Powered by artificial intelligence and machine learning, PROS solutions can now enhance a company’s ability to support an eCommerce channel alongside traditional direct selling and partner channels. With these new capabilities, organizations can easily scale to meet the high-performance and high-availability demands of eCommerce, while delivering personalized product recommendations and real-time pricing for even the most complex business environments.
The company will showcase its expanded eCommerce solutions at its Outperform 2018 conference in Houston, which begins today.
In the digital economy, buyers are turning to self-service channels to purchase products. Forrester estimates that in 2017 more than 10 percent of B2B sales took place online, with predictions that B2B eCommerce will reach $1.2 trillion in the next four years.
Ultimately, customers make purchasing decisions based on the speed and personalization of their online experiences. They also expect consistency and pricing transparency to extend across all channels and touchpoints. To support this radical shift, organizations are looking to enhance their eCommerce platforms to ensure they deliver world-class customer experiences.
“Companies are looking to deepen their relationships with customers, and successful organizations must be able to anticipate the additional capabilities their customers want, delivered with straightforward, personalized recommendations,” said PROS President and CEO Andres Reiner. “eCommerce requires companies to deliver high-availability performance accompanied with dynamic pricing for each quote. At Outperform 2018, customers, prospects and partners will be able to preview firsthand our eCommerce capabilities, including our real-time dynamic pricing.”
PROS Enables eCommerce Transformations
PROS empowers companies to realize the full potential of their eCommerce strategy, by enabling them to consistently deliver personalized experiences with the channel fluidity that’s required in the digital era. On-demand prices are calculated in real-time, incorporating the latest market conditions. Enterprises are able to manage products, bundles and offers across all of their channels with equal ease from one centralized location:
- Real-time dynamic pricing optimized for every buying interaction: Maintaining competitive pricing is the top concern for businesses enabling eCommerce channels. Rather than relying on static lists, PROS provides the ability to support millions of price quotes daily in real time, with sub-second response times.
- Personalized storefronts replace generic eCommerce web pages: Companies can no longer rely on non-descript, generic eCommerce sites to meet their customers’ buying requirements. Instead, they must offer up highly personalized, tailored buying experiences. PROS solutions proactively provide customers with tailored product recommendations based on their personal preferences.
- Guided selling helps buyers find products: Customers quickly lose patience if they experience difficulties or roadblocks in the search for what they want. PROS eCommerce solutions help buyers find what they’re looking for quickly and easily, as they navigate the eCommerce site.
- Configuration capabilities help buyers configure complex products: Customers aren’t always aware that some products must be configured, nor do they understand how to configure a complex product. The PROS configurator walks customers through precise steps for the customized product to ensure the accuracy of the order, which helps to eliminate returns and restocking expenses.
- Prices are optimized for every buyer: In the digital era, customers want tailored offers that consider their unique needs and buying behaviors, and personalized pricing plays a key role. Online accessibility has increased price transparency, making it more critical than ever that the pricing delivered must be competitive and optimized for every unique situation.
- Cross-sell recommendations are personalized for every buyer: Powerful machine learning-based artificial intelligence presents precisely what customers need to deepen engagement and improve the buying experience. By developing tailored recommendations, companies increase the likelihood of expanding their selling engagements with customers and increase their willingness to buy. According to Gartner, by 2020 companies that are digitally trustworthy will generate 20 percent more online profit than those that are not.
Integration with Leading eCommerce Providers
As companies look to augment the capabilities of their eCommerce platforms, PROS enables customers to integrate its solutions with today’s most popular eCommerce platforms. PROS solutions power the intelligence, personalization, high-performance and complexity required to support eCommerce channels, with integrations for the leading eCommerce platforms, including Salesforce CloudCraze and SAP® Hybris®. The company plans to announce additional out-of-the box integrations with other platforms in the coming months.
About PROS
PROS Holdings, Inc. (NYSE: PRO) is a cloud software company powering the shift to modern commerce by helping companies create personalized and frictionless buying experiences for their customers. Fueled by dynamic pricing science and machine learning, PROS solutions make it possible for companies to price, configure and sell their products and services in an omnichannel environment with speed, precision and consistency. Our customers, who are leaders in their markets, benefit from decades of data science expertise infused into our industry solutions. To learn more, visit pros.com.
Forward-looking Statements
This press release contains forward-looking statements, including statements about the functionality and benefits of revenue, profit realization and modern commerce software to organizations generally as well as the functionality and benefits of PROS software products. The forward-looking statements contained in this press release are based upon PROS historical experience with revenue, profit realization and modern commerce software and its current expectations of the benefits of revenue, profit realization and modern commerce software for organizations that implement and utilize such software. Factors that could cause actual results to differ materially from those described herein include the addressability of an organization’s revenue, profit realization and modern commerce software needs, the risks associated with PROS developing and enhancing products with the functionality necessary to deliver the stated results and the risks associated with the complex implementation and maintenance of revenue, profit realization and modern commerce software such as PROS software products. Additional information relating to the uncertainty affecting the PROS business is contained in PROS filings with the Securities and Exchange Commission. These forward-looking statements represent PROS expectations as of the date of this press release. Subsequent events may cause these expectations to change, and PROS disclaims any obligations to update or alter these forward-looking statements in the future whether as a result of new information, future events or otherwise.
