AUSTIN, Texas--(BUSINESS WIRE)--Spredfast, the leading provider of social marketing software, today announced that Spredfast customers can now monitor and respond to Yelp reviews, directly from the Spredfast platform. Spredfast is now an official Yelp Knowledge partner.
When researching which products to buy, what dish to order, or where to stay, consumers look to reviews as a critical input to their decision making. An untapped opportunity exists for brands that do not currently manage reviews and social together. Connecting reviews with social data, brands can create more consistent customer experiences, capture missed engagement opportunities, and get a better understanding of their customers and market.
With Spredfast’s new Reviews module, social care teams can monitor and respond to reviews on over 100 popular industry sites from one central location, enabling customer communications across all online channels. Managing reviews from sites like Yelp within Spredfast also means that brands can identify trends, marketing opportunities and align customer service to a company’s broader business goals.
“Reviews are public descriptions of personal experiences with your brand—not too different from social posts businesses already manage today,” said Rod Favaron, Spredfast CEO. “Integrating Yelp reviews into existing social workflows and having the ability to reply means a better, more consistent customer experience—no matter where a customer wants to talk with you.”
“Spredfast has an impressive enterprise software solution for brands that need to gain consumer marketing insights and respond to consumer reviews at scale,” said Chad Richard, Senior Vice President of Business & Corporate Development at Yelp. “Customers want to hear directly from the companies they do business with. Spredfast helps to facilitate that connection in a personalized and meaningful way.”
Learn more about Spredfast with Yelp and request a demo.
About Spredfast
Spredfast is transforming the way companies connect with consumers. Spredfast's smart social software enables companies to build lasting relationships with today's digitally connected consumer. Brand and media companies use the Spredfast Social Software Platform to manage, integrate, and amplify social content across any digital touch point in real time. With global reach, Spredfast customers manage over one billion social connections across 84 countries. More than 650 customers have partnered with Spredfast to create first-class social experiences. Spredfast is the secret weapon of all five major broadcast networks and over fifty percent of Interbrand’s 2017 World’s Best Brands, all of whom are fueling business impact through social.