LONDON--(BUSINESS WIRE)--Quantzig, a global analytics solutions provider, has announced the completion of their latest category planning study on the dairy products industry. A leading dairy products manufacturer wanted to understand customer buying habits and the impact of social factors, cultural changes, and personal factors on their buying behavior. With the help of this engagement, the client wanted to implement a better decision-making process to position their products effectively.
According to the analytics experts at Quantzig, “The category planning solutions help firms increase cost-saving opportunities and efficiently decrease additional spend.”
The global dairy products industry is observing promising growth with the rise in food consumption and the increase in online and mobile shopping platforms. Consumers are also moving towards dairy products as it is an appropriate and a relatively reasonable source of protein. Also, the developing consumer trends towards healthy and clean label products are convincing companies to provide affordable, nutritious, and safe products to the customers. As a result, businesses in the dairy products sector should take advantage of their technical capabilities to offer innovative products and improve production efficiency while meeting the quality standards.
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The category planning solution presented by Quantzig helped the client to efficiently build long terms plans and sourcing strategies to manage the supply chain. The client was able to efficiently find target commodities, prospects and, effectively enhance their ROI.
This category planning solution provided benefits that helped the client to:
- Gain real-time insights on the opportunity analysis
- Address problems about additional spend and gain up-to-date market insights
- To read more, request a free proposal
This category planning solution offered predictive insights on:
- Understanding the customer buying preferences
- Identifying the KPI’s and adequately allocating resources
- To read more, request a free proposal
View the category planning study here:
https://www.quantzig.com/content/dairy-products-category-planning
About Quantzig
Quantzig is a global analytics and advisory firm with offices in the US, UK, Canada, China, and India. For more than 15 years, we have assisted our clients across the globe with end-to-end data modeling capabilities to leverage analytics for prudent decision making. Today, our firm consists of 120+ clients, including 45 Fortune 500 companies. For more information on all of Quantzig’s services and the solutions they have provided to Fortune 500 clients across all industries, please contact us.