NEW YORK--(BUSINESS WIRE)--NewsCred, the global leader in enterprise content marketing, today announced it has been named a Leader in the inaugural Gartner Magic Quadrant for Content Marketing Platforms and that it placed highest for ability to execute and furthest to the right for completeness of vision.
“We are honored to be named a Leader in the first-ever Gartner Magic Quadrant for Content Marketing Platforms,” said Shafqat Islam, Co-Founder and CEO, NewsCred. “We feel that Gartner choosing to publish a Magic Quadrant on content marketing platforms demonstrates the category growth and enterprise marketing organization’s need to efficiently manage, measure and deliver results from their content marketing and marketing content investments.”
According to Gartner, “As brands adapt their content marketing operations for more personalized, dynamic engagements, we expect the demand for robust planning and automation tools (such as content tagging and prescriptive recommendations) to increase. As marketers seek to prove the ROI of content marketing efforts, we expect embedded analytics to feature largely in leading vendor roadmaps.”
The NewsCred Content Marketing Platform enhances the scale, visibility, and performance of content produced across enterprise marketing organizations by streamlining the creation process from ideation to publishing, improving collaboration between functional teams as well as global markets, and surfacing data-driven insights that connect business results to content. NewsCred combines this advanced platform with the largest marketplace of relevant licensed and original content and unrivaled expertise to deliver a complete content marketing solution that drives operational efficiency and increases marketing attributed revenue.
“Through our 10 years of partnering closely with content marketers around the globe, we have listened and learned how technology can improve content creation efficiency and performance. We are grateful for this input and the impact it’s had on our understanding of the market,” said Islam. “We believe that our Leader position in this initial Gartner Magic Quadrant validates that we have used this knowledge to develop a Content Marketing Platform that is the gold standard in the industry and defined a compelling vision of how innovation will transform the future of content marketing.”
Read a complimentary copy of the full Gartner Magic Quadrant for Content Marketing Platform report here.
As a Content Marketing trailblazer, NewsCred inspires and educates brands on how to unleash the power of content to transform their businesses. On June 6th, at the Conrad in New York City, NewsCred will host its 6th annual, invitation-only event, ThinkContent: Transform Business. ThinkContent will bring together 300+ of the most influential leaders and pioneers in content marketing from brands such as Bloomberg, Deloitte, Emirates, IBM, JP Morgan Chase, Pfizer, Samsung, ZocDoc, and more. To register for ThinkContent visit thinkcontent.newscred.com.
Source: Gartner, “Magic Quadrant for Content Marketing Platforms,” Kirsten Newbold-Knipp, Christopher Ross, Stephen R. Wellman, 27 March 2018.
Gartner Disclaimer
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
About NewsCred
NewsCred, the global leader in enterprise content marketing, empowers the world’s most ambitious brands with powerful technology, the largest and most diverse content offerings and proven, unrivaled expertise. Through its complete solution, NewsCred offers a repeatable methodology that guarantees ROI for the world’s leading CMOs and marketing leaders from companies including Barclays, Fidelity, HPE, USAA, and more.
Founded in 2008, NewsCred serves hundreds of customers in over 70 countries from four global offices. Learn more at NewsCred.com, join our community at NewsCred Insights and follow us on Twitter and LinkedIn.
