FIRST RESPONSE™ Wins Best Pregnancy Test in What to Expect Awards

First Response™ Early Result Pregnancy Test Wins the Mom Must-Have for Best Pregnancy Test

EWING, N.J.--()--Church & Dwight Co., Inc., the makers of FIRST RESPONSE™ is thrilled to announce that the First Response™ Early Result Pregnancy Test has been awarded ‘Best Pregnancy Test’ and a ‘Mom Must-Have’ in the 2017 What to Expect Awards. With more than 130,000 votes cast between the six finalists in this category, First Response™ is the definitive choice of pregnancy test among the What to Expect community.

“We are honored to have been selected as a ‘Mom Must-Have’ by thousands of parents who use our pregnancy tests to reveal very sensitive, and in many cases, very exciting news,” says Stephanie Berez, Director of Marketing, Sexual Health and Women’s Health, Church & Dwight Co., Inc. “As the #1 best selling pregnancy test with over 99% accuracy, we are proud that the First Response™ Early Result Pregnancy Test helps women know six days before a missed period, sooner than any other test on the market.”

The What to Expect Awards are given out at the end of each year and honor the very best for pregnancy and baby, as determined by the What to Expect Community and parenting trends of the year. The Mom Must-Have Awards celebrate products the What to Expect community cannot live without, receiving over 6,000 nominations with every winner recommended by thousands of experienced parents.

“Nothing commends our work or inspires our passion in helping women and couples on their trying to conceive journey more than an award chosen by them,” adds Berez.

For over 30 years, the makers of FIRST RESPONSE™ have manufactured and marketed products to help women on their pregnancy journey, offering: First Response™ Ovulation Tests, which predict the most important fertile days of the ovulation cycle, Pre-Seed fertility-friendly lubricant that mimics fertile fluids to support sperm on their journey, and First Response™ Triple Check Pregnancy Test Kit containing 3 unique tests in one box for added reassurance.

The FIRST RESPONSE™ brand is committed to being an information resource for women through its partnerships with medical experts and family-building organizations. For the past 10 years, the makers of FIRST RESPONSE™ has been committed to working with RESOLVE: The National Infertility Organization to give families the access they deserve to all family building options, donated thousands of products, and provided financial support to RESOLVE constituents through support groups and Walks of Hope held in cities nationwide.

For more information visit www.FirstResponse.com.

Church and Dwight Co., Inc. manufactures and markets a wide range of personal care, household and specialty products under the brand names ARM & HAMMER™, FIRST RESPONSE™ and other trademarks.

1A trademark of What to Expect. Used under license; Reprinted with permission. © 2017 What to Expect. All Rights Reserved.

Contacts

For FIRST RESPONSE:
Jaimie Weiner, 646-964-4446
Jaimie@gcomworks.com

Release Summary

First Response Early Result Pregnancy Test wins ‘Best Pregnancy Test’ and a ‘Mom Must-Have’ from the 2017 What to Expect Awards.

Contacts

For FIRST RESPONSE:
Jaimie Weiner, 646-964-4446
Jaimie@gcomworks.com