HUDSON, Ohio--(BUSINESS WIRE)--For some, crafting is an occasional project or casual hobby; for others, it’s a way of life. To serve those constant creators, the nation’s 75-year-old craft retailer has introduced JOANN+, a program for all who think big, and create more. The launch marks a new opportunity for businesses, organizations and crafty entrepreneurs.
“Our customers have been making to sell, donate and give at scale since the first JOANN store opened in 1943,” said Steve Miller, SVP of Marketing and eCommerce at JOANN. “This year, we’ve launched JOANN+ to better serve their unique needs by offering bulk ordering and shipping options, dedicated customer service and sales teams, rebates and financing plans, industry-leading pricing, and more. We’re confident JOANN+ will help organizations, businesses and individual sellers to keep creativity flowing smoothly and even more affordably.”
For businesses like Slick Woody’s Cornhole Co., JOANN+ means easy access to trusted quality at higher volumes. To make enough beanbags to accompany its custom game boards, this rapidly growing company needs a large and constant supply of duck cloth, adding up to thousands of yards each year.
“We produced and sold more than 100,000 beanbags in 2017, and JOANN is by far the most reliable source for the many cloth colors we need,” said Ron Reolfi, CFO of Slick Woody’s. ”The JOANN+ program shows this is a retailer that’s committed to finding new ways to satisfy customers like us, who need a dependable, convenient source of craft materials to run our business. For us, JOANN+ is a win-win.”
Organizations – particularly non-profits – will also benefit from the program. Project Linus, a national 501c3, has “blanketeers” across the U.S. who create, collect and donate handmade items to children who are seriously ill or in need. The introduction of JOANN+ means that every dollar used to sew, crochet, knit or tie these blankets, quilts and afghans goes even farther.
“Our coordinators are raving about the great prices and time saved by having orders delivered right to them,” said Patty Gregory, National President of Project Linus. “JOANN+ will stretch how we can use our donation money, and enable us to purchase two or three times the amount of supplies. We will be able to make many more blankets for children in need of a hug; this changes everything for us.”
And for creative entrepreneurs like Kaedra Herink of Enchanted Sea Studio, the wide variety of products means she can craft and sell easily and efficiently. “JOANN is a one-stop-shop for me. I can shop for wire, beading, dye, fabric, trimmings, decorations, tools, and more – all in the same place. All in all, JOANN+ offers convenience that helps my efficiency. I can then create things faster or more economically, and pass those savings on to my customers.”
In addition to upfront cost-savings, JOANN+ members can earn a 5 percent rebate each quarter. The program is also designed to serve large businesses with unique needs, allowing customers to custom create items through a dedicated sales and product development team.
“This program is all about making sure people who love to make things are able to create in the easiest, most efficient and cost-effective way possible,” Miller said. “We’ve heard the needs of our customers who are constantly creating, and we’ll continue to look for ways to serve them better.”
Along with the JOANN+ program, the craft retailer has also recently launched partnerships with organizations including Girl Scouts of the USA, National 4-H Council and others. To learn more about JOANN+, visit www.joann.com/plus. For a full list of programs and offerings, visit joann.com.
About JOANN
For 75 years, JOANN has inspired creativity in the hearts, hands, and minds of its customers. From a single storefront in Cleveland, Ohio, the nation’s leading fabric and craft retailer has grown to include more than 865 stores across 49 states and an industry-leading e-commerce business. With the goal of helping every customer find their creative Happy Place, JOANN serves as a convenient single stop for all of the supplies, guidance, and inspiration needed to achieve any project or passion. For store locations, project ideas, and a full product offering, visit joann.com.