BOSTON--(BUSINESS WIRE)--Blueport Commerce, the leading e-commerce platform for big-ticket retail, today announced the launch of Lovesac’s new omnichannel website, Lovesac.com.
Lovesac offers patented, modular, upholstered “Sactionals” and plush, foam-stuffed “Sacs.” The company is the fastest growing furniture retailer on Furniture Today’s list of the Top 100 U.S. furniture stores.
The new Lovesac.com is designed to capture a number of the brand’s biggest opportunities – engaging shoppers with Lovesac’s unique offerings, visually showcasing the benefits and endless configurations of the company’s Sactionals and Sacs, and enabling seamless cross-channel commerce through great mobile design.
Building on the Blueport Platform’s extensive out-of-the-box features and robust integration library, Lovesac and the Blueport team were able to focus design and implementation efforts on the custom features that differentiate Lovesac online and in its 66 stores nationwide. The new site is seamlessly integrated with Lovesac’s NetSuite ERP system, supports the sales and promotional strategies that have driven Lovesac’s success in their stores, and simplifies shopping across Lovesac’s hundreds of fabric choices and configuration options.
Jack Krause, President and COO of Lovesac, describes the new website as an integral step in building on the brand’s meteoric growth.
“Lovesac shoppers are extraordinarily digitally savvy. We needed a website that could keep up with their expectations and the enormous growth we project for our brand. In selecting a cloud commerce platform, only Blueport had both the deep understanding of our omnichannel opportunity and the built-in platform features that enabled us to create the site we’d always envisioned.”
Adds Carl Prindle, Blueport’s Founder & CEO, “Lovesac’s singular brand, game-changing products, stores and sales staff are extremely compelling. Translating their remarkable in-store shopping experience to the new Lovesac.com has been an exciting challenge, and I couldn’t be more proud of the work the Lovesac and Blueport teams have done together. I look forward to a tremendous partnership ahead.”
About Blueport Commerce
Blueport Commerce is the leading e-commerce platform for big-ticket retail, influencing over $4B in omnichannel sales annually. Brick-and-mortar retailers build their omnichannel websites on the Blueport Platform, providing better shopping experiences for their customers and driving sales online and in their stores.
About The Lovesac Company
Based in Stamford, Connecticut, The Lovesac Company is a designer and retailer of specialty furniture with more than 60 retail showrooms and a bustling online store. Lovesac is a “new economy” company that is disrupting and modernizing the furniture industry by providing sectional couches and durafoam™ bean bags that are durable, washable, reconfigurable, sustainable, and shippable by FedEx and UPS. The company’s “Designed for Life” philosophy emphasizes products that are built to last a lifetime and evolve with customer needs, providing long-term quality to the customer and reducing the amount of furniture that is discarded into landfills. Visit Lovesac.com for more information.
