OAKLAND, Calif.--(BUSINESS WIRE)--Pandora (NYSE:P) is heading back to South by Southwest (SXSW) Music Festival for three days of live music from Tuesday, March 13 to Thursday, March 15 at The Gatsby in Austin, TX. Pandora at SXSW will feature performances by the hottest emerging artists of 2018 spanning indie, pop, latin, R&B, hip hop, americana and country genres. Beginning today, listeners can tune into Pandora’s exclusive SXSW Festival station to RSVP to the free event.
“Entering the seventh year of Pandora at SXSW, the program has grown to a highly-anticipated musical showcase spotlighting the year’s hottest emerging talent on the verge of mainstream success,” said Aimee Lapic, Chief Marketing Officer at Pandora. “We are excited to introduce Pandora listeners to this year’s diverse lineup of talent and continue connecting emerging artists with new fans during one of the largest live music showcases at South by Southwest Music Festival.”
Pandora at SXSW will include performances by artists including (additional acts to be announced):
- Amy Shark
- Caitlyn Smith
- Cuco
- Dashboard Confessional
- Demo Taped
- Devin Dawson
- Duckwrth
- Elley Duhé
- Harry Hudson
- Jade Bird
- Jaden Smith
- Karol G
- Kelela
- Liza Anne
- Lukas Nelson & Promise of the Real
- Morgan Saint
- Mt. Joy
- Nathaniel Rateliff & The Night Sweats
- Nikki Lane
- Salt Cathedral
- Smokepurpp
- Sunflower Bean
- SYML
- Tank and the Bangas
- The Wallows
- Tinashe
- Walker Hayes
Since its introduction in 2012, Pandora at SXSW has served as a launchpad for some of today’s hottest musicians including SZA, A Boogie wit da Hoodie, Fetty Wap, Halsey, Macklemore & Ryan Lewis, Walk the Moon and Troye Sivan.
"Music discovery is at the driving force behind SXSW. We’re proud to once again partner with Pandora, who continue to support emerging artists and bring them to a wider audience,” said James Minor, SXSW, Head of Music Festival.
Pandora is one of the largest activations at SXSW offering day activities and performances that are open to local listeners beginning at 12:00 p.m. CST at 720 East 6th Street and inside of The Gatsby (708 East 6th Street) starting at 2:00 p.m. CST. Pandora at SXSW evening artist showcases will begin at 8:00 p.m. CST (SXSW credentials required). Pandora at SXSW attendees will also be treated to exciting experiences and giveaways from sponsors including Ashley HomeStore®, Clorox® and Pine-Sol® products, Kingsford® Charcoal, MGM Resorts International, Naked, and Simple Mobile®.
ABOUT PANDORA
Pandora is the world’s most powerful music discovery platform – a place where artists find their fans and listeners find music they love. We are driven by a single purpose: unleashing the infinite power of music by connecting artists and fans, whether through earbuds, car speakers, live on stage or anywhere fans want to experience it. Our team of highly trained musicologists analyze hundreds of attributes for each recording which powers our proprietary Music Genome Project®, delivering billions of hours of personalized music tailored to the tastes of each music listener, full of discovery, making artist/fan connections at unprecedented scale. Founded by musicians, Pandora empowers artists with valuable data and tools to help grow their careers and connect with their fans.
www.pandora.com | @pandoramusic | www.pandoraforbrands.com | @PandoraBrands | amp.pandora.com
