ISELIN, N.J.--(BUSINESS WIRE)--Birdzi, a provider of personalized digital customer engagement solutions for grocery retailers, today announced that ScriptSave, a provider of prescription drug saving programs at 62,000 U.S. pharmacies, is launching a new WellRx Personalized Wellness program using the Birdzi platform. The innovative program uses nutritional data science, along with Birdzi’s AI-powered personalization and digital customer engagement technologies, to guide the shopper to products beneficial to an individual’s health condition.
The WellRx Personalized Wellness program helps grocery shoppers make healthier choices by offering personalized product recommendations and offers on products that are beneficial to the shopper’s health and well-being based on specific health conditions, allergies, food or lifestyle preferences.
How It Works: Creating a “Store Within a Store” for Every Shopper
Shoppers can opt in to the program either through the WellRx app or through participating retailers’ websites or mobile apps. Birdzi’s sophisticated AI personalization engine then determines what products to recommend to the shopper, who receives personalized recommendations and offers ranging from food choices to supplements, vitamins, and other pharmacy products, thus creating a “store within a store” for each individual shopper. Shopper communications are handled through ScriptSave’s WellRx app or the retailer’s digital channels, powered by Birdzi.
“Grocery retailers are increasingly focused on health and wellness, and with 60% of the U.S. population having one or more chronic health conditions, there is a need to do more,” said Gary Hawkins, CEO, the Center for Advancing Retail & Technology (CART) and Executive Director, Birdzi. “The RX Personalized Wellness program is a game-changing opportunity for supermarkets to lead the charge in helping shoppers make choices that will result in healthier, happier lives.”
Healthier Shoppers, Increased Customer Lifetime Value
The program helps grocery retailers improve customer loyalty as well as customer lifetime value through larger baskets, increased shopping frequency and improved retention for the pharmacy and the total store. The program is HIPAA-compliant and is offered at no charge to the retailer; funding comes through managed care organizations and brand manufacturers.
“Grocery retailers feed our nation, and few things impact our health more than the food we eat,” said Marcus Sredzinski, Pharm.D., COO and EVP of ScriptSave. “Our vision is to meld the astonishing product assortments of grocery retailers with wellness criteria sourced from key opinion leaders in healthcare and nationally recognized guideline recommendations to improve the health outcomes of shoppers. Birdzi is an important and trusted partner in this endeavor and we are thrilled to be taking this journey with them to improve the health of shoppers.”
“It’s unprecedented for supermarkets, healthcare organizations and technology companies to come together to make such a positive impact on shoppers’ lives,” said Shekar Raman, co-founder and CEO, Birdzi. “The WellRx Personalized Wellness program offers ScriptSave and Birdzi an opportunity to fulfill a shared vision to not only help retailers thrive, but to help everyday shoppers engage with technology in ways that will improve their lives.”
Birdzi’s announcement of the ScriptSave WellRx Personalized Wellness Program was made at the 2018 NGA (National Grocers Association) Show, Feb. 11-14 at the Mirage in Las Vegas. Birdzi is a sponsor of the NGA Show and is exhibiting at booth #1405. See contact information below to schedule a media interview with Birdzi at the NGA Show.
About Birdzi
Birdzi is an innovative provider of end-to-end personalized digital customer engagement solutions for grocery retailers. Its platform helps regional retailers leapfrog their largest competitors by driving contextually relevant engagement across every touchpoint, inside and outside the store. Birdzi’s AI-powered personalization uses data science and big data to deliver real-time, personalized offers to individual shoppers to grow basket size, increase the frequency of shopping trips and improve customer retention. Birdzi’s solutions are used in hundreds of grocery stores, driving millions of relevant digital offers to consumers each month. For more information, visit: www.birdzi.com.
