NEW YORK--(BUSINESS WIRE)--Febreze ONE fabric and air mist, a first-of-its-kind product containing no aerosols, no dyes and no heavy perfumes, has been named a Product of the Year winner for 2018. After being introduced last year, Febreze ONE has received top honors in the Air Care category of the world’s largest consumer-voted award for product innovation. Winners are backed by the votes of 40,000 consumers in a national representative survey conducted by research partner Kantar TNS, a global leader in consumer insights.
Febreze ONE was created for those who typically don’t consider air fresheners while shopping either due to unfavorable past experiences or because of a desire to avoid items with harsh chemicals and overwhelming scents. But with no aerosols, no dyes and no heavy perfumes and with the same odor elimination power as other Febreze products, Febreze ONE enables even the most sensitive sniffers to breathe happy. The product’s unique two-in-one formula gently cleans away odors in the air and on fabrics with nature-inspired, single-note scents in Mandarin, Orchid and Bamboo and contains a misting sprayer technology that leaves behind nothing but a light, simple freshness.
“Everyone is faced with odor problems in their home, but at Febreze we recognize many folks haven’t been able to find an air freshener that works well for them,” said Guerin McClure, Associate Brand Director, North America and Global Air Care at Procter & Gamble. “When we developed Febreze ONE, we knew we wanted to provide those people with a high-quality product that they would enjoy using in their homes. We are honored that Febreze ONE has been selected as a 2018 Product of the Year Award winner by those for whom we developed it – consumers themselves.”
For over thirty years, Product of the Year has guided consumers to the best products on the market across 37 countries, while rewarding manufacturers for quality and innovation. Each year, Product of the Year takes entries from new consumer products launched within the previous year that demonstrate advancement within their industry. Product nominations are placed into categories including beauty, personal care, household essentials, food and beverage, pet care, etc., and are assessed on seven key measures. One product is named the winner of each category, based on the results of the consumer survey.
“In a saturated landscape filled with so many product launches and claims, Product of the year aims to guide consumers as they seek out the best items on the market. This year, a record number of products entered to compete for the winning spot in their respective categories. With the help of 40,000 consumers nationwide, we are excited to honor these winners,” said Mike Nolan, CEO of Product of the Year. ”Product of the Years’ distinctive red seal of approval, continues to help shoppers find the best new products on the shelves and give the winners a well-earned competitive advantage. We congratulate Febreze as Febreze ONE takes the top honor in the Air Care category.”
The complete list of 31 winners selected to receive the 2018 Product of the Year Award can be found at productoftheyearusa.com or follow along on social with #POYUSA2018.
Febreze ONE is available at retailers nationwide. For more information regarding Febreze ONE and other Febreze product offerings, please visit Febreze.com.
About Febreze®
In 1998, Procter & Gamble (P&G) gave households a breath of fresh air with the launch of Febreze®, known today as the preeminent brand for providing a fresh, clean scent and eliminating odors from fabrics and the air.
Febreze® boasts a line of products with freshness capabilities that range from ridding of pet odors and tackling sweat stink to decorating the home with scent and freshening on the go. Febreze® continues to be one of the fastest growing brands in P&G’s portfolio of household brands and bring innovative products to market. Fresh air is an essential and basic human right, and that the air we breathe can give us “fresh starts.”
About Procter & Gamble
P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and information about P&G and its brands.
About Product of the Year:
Product of the Year is the world's largest consumer-voted award for product innovation. Established 30 years ago, POY currently operates in 37 countries with the same purpose: Guide consumers to the best products in their market and reward manufacturers for quality and innovation. Product of the Year winners are backed by the votes of 40,000 consumers in a national representative study conducted by research partner Kantar TNS, a global leader in consumer insights. The award is a powerful merchandising program for marketers proven to increase product sales, distribution and awareness. Winning products are announced in February each year and receive the right to use the Product of the Year logo in marketing communications for two years. For more information, visit productoftheyearusa.com.
About Kantar TNS:
Kantar TNS is one of the world’s largest research agencies with experts in over 90 countries. With expertise in innovation, brand and communication, shopper activation and customer relationships we help our clients identify, optimize and activate the moments that matter to drive growth for their business. We are part of Kantar, one of the world’s leading data, insight and consultancy companies. Find out more at www.tnsglobal.com
