FORT LAUDERDALE, Fla.--(BUSINESS WIRE)--Tender Armor, LLC, a global fraud prevention payments technology provider, today announced the closing of a multi-million-dollar Series A investment led by private investors Aubrey Strul and Barry Beck, with additional funding through Strul Logistics and Technology LLC. The Series A round enables Tender Armor to drive new business and product innovation, expand its workforce, and meet increasing demand by financial institutions for its multi-patent-pending CVV+ solution.
The CVV+ solution addresses the growing threat of card-not-present (CNP) fraud and the consumer worries it creates. Fraudulent CNP charges cause undue stress to cardholders while burdening them with repairing the damage. It also results in significant losses for financial institutions such as replacement card costs, countless lost purchase dollars, and perhaps most painful, customer attrition. CVV+ works to prevent fraud from occurring before it happens, unlike other solutions that don’t detect fraud until the transaction is being processed.
Tender Armor’s investors are motivated by its unique and simple approach to CNP fraud prevention. “We immediately fell in love with Tender Armor’s exceptional management and compelling, multi-patent-pending technology. Tender Armor is a recognized leader in the fraud prevention payments space and is ideally positioned to stem the tide of fraudulent CNP transactions," explained the company’s first outside investors Aubrey Strul and Barry Beck. "We not only invest in great companies, but also have other highly experienced investors who work with companies to help make them best in class. This was an easy investment for us to make as all of the value drivers were in place." Beck continued: "The culture at Tender Armor is fantastic and we look forward to a great relationship with an exceptional team."
With the advent of EMV chip cards, fraudsters are following the path of least resistance by attacking CNP fraud which includes purchases made online, through mobile devices and over-the-phone. CNP fraud has led to billions of dollars in losses and expenses for financial institutions and retailers, and the problem is only expected to worsen. In the U.S. alone, CNP fraud is anticipated to increase by 68 percent from 2016 to 2018, according to U.S. Payments Forum.
According to American Express, nearly half of consumers who shop online report they have been the victim of payment fraud, representing nearly 80 million online shoppers. Fraudulent CNP transactions impact consumers by creating cardholder anxiety that negatively affects their online shopping behaviors. In fact, a consumer survey, conducted by Sparks Research and Tender Armor, found that 55 percent of cardholders decrease online shopping, reduce payment card usage, and close payment card accounts after experiencing a fraudulent event.
The benefits of the CVV+ solution provide immeasurable value to both cardholders and bank card issuers. The solution empowers consumers by protecting against ecommerce fraud, lost and stolen cards, retailer breaches and unauthorized use of their credit, debit, and prepaid cards. For financial institutions, CVV+ helps reduce CNP charge-off losses, curtails cardholder attrition and decreased card usage, and minimizes payment card re-issues while avoiding costly reputational damage.
The easy-to-use solution works by anonymously authenticating the cardholder everywhere payment cards are accepted including through mobile devices, online, and over-the-phone by generating a security code that only the cardholder can obtain. The cardholder can choose to receive the code daily or use the solution as a one-time passcode. Cardholders can securely receive their CVV+ code via a mobile app, text-on-demand, a daily SMS message, email, or through their card issuer's banking site. To complete the transaction, the dynamic CVV+ code is used by the cardholder in place of the static security code printed on the payment card.
“Three years ago, the market void in fraud prevention solutions was evident as it still is today. We set out to create a highly effective payment fraud prevention tool that deputizes cardholders to protect them from fraudsters," said Madeline K. Aufseeser, CEO of Tender Armor. "This Series A investment validates our CVV+ technology, go-to-market strategy, and competitive edge in the payment card fraud prevention arena. Now, with the support of investors, Tender Armor enters the next phase of growth, expanding our product and workforce, and driving new business within the payments industry and beyond.”
About Tender Armor, LLC
Led by financial services industry veteran and female FinTech founder, Madeline K. Aufseeser, and co-founder Robert J. Steinman, Tender Armor brings to market new technologies to prevent fraud on payment cards. Tender Armor’s flagship offering, CVV+, is a real-time, dual-factor, out-of-band fraud prevention solution primarily designed for card-not-present (CNP) payment card transactions. Unlike biometric-based fraud prevention tools, the CVV+ solution anonymously authenticates cardholders and makes no correlation between security codes and consumers’ names or card numbers. For more information, please visit: tenderarmor.com or email us at info@tenderarmor.com.
Editor’s Note: Madeline K. Aufseeser, CEO and Co-Founder of Tender Armor, is available for interviews to discuss the Series A investment and how the CVV+ solution is uniquely positioned to prevent CNP fraud. With more than 30 years in the financial services and payments industry, Ms. Aufseeser provides significant domain expertise to Tender Armor.
