OSAKA, Japan--(BUSINESS WIRE)--2018 marks the 100th anniversary of Panasonic's founding. As well as expressing thanks for the company's success over the past 100 years, this year's booth at CES was focusing on visual content to introduce the company's future vision that will pave the way to the next 100 years. The booth was divided into four zones - Immersive Entertainment, Connected World, Sustainable Energy, and Integrated Supply Chain - to highlight how Panasonic's proprietary technologies are helping make daily life a better experience and reflect solution categories within the repositioning of the Panasonic brand in the North American region.
Videos:
- Panasonic
CES 2018 Booth Highlights in 45sec
https://youtu.be/_ACfDOraJgo
-
CES
2018 Panasonic Press Conference
https://youtu.be/I13BUTvVhLg
Photos: Panasonic
Booth at CES 2018
https://photos.app.goo.gl/gzZQJQ9wSpjbV0hv1
Panasonic also hosted Panasonic Live @ CES 2018, where six specialist social influencers from the entertainment, mobility, energy, and supply chain fields led panel discussions via live video broadcast directly from the show floor. Archive videos of the January 8 press conference, in addition to Technics products and smart devices on display at the Tech West venue, were also featured:
Panasonic at CES 2018
Portal: http://news.panasonic.com/global/presskits/ces2018
Microsite:
http://www.panasonic.com/CES
Hashtag:
#PanasonicCES
Main Exhibits at the Panasonic Booth
Vision Area
[History
& Philosophy]
Meet Mr. Matsushita -
The Founder's Enthusiasm and Imagination
A video revealing
the past 100 years and management philosophy of Panasonic through the
words of founder Konosuke Matsushita.
Panasonic DNA
Panasonic has grown
together with advances in home appliances. Through the display of
notable products from the history of the company and dynamic projection
technology, this exhibit demonstrates how technologies developed through
Panasonic's consumer business are incorporated in today's B2B solutions.
Video: Meet
Mr. Matsushita
https://youtu.be/wwyfUUvx2Kc
[Vision Theater]
A large screen shows Panasonic's vision for
the year 2030 in which it aims to contribute to the improvement of
people's lives and society through four key areas: Living Space, Supply
Chain, Mobility, and Environment (Energy).
Video: Our
Future Vision for A Better Life, A Better World
https://youtu.be/Qm_b0k1iTe8
[Concept Exhibit]
Living Space
Autonomous Cabin - A future space proposing new value on how to spend
time in the car in the age of autonomous driving
By 2030,
when fully autonomous vehicles are expected to be common, there will be
a significant change in how we spend time in the car. This exhibit
introduces concepts for comfortable car interiors in the future that can
be adjusted to suit four settings - Living Room, Business, Relax, and
Entertainment.
Home X
Taking advantage of its
portfolio in a wide variety of lifestyle-related products, Panasonic has
developed the Home X Project, which aims to create new value in the home
experience through user-experience and user-interface design ideally
suited to different living spaces. Video presentations will introduce
the concept behind Home X and introduce activities of Panasonic β, a new
team set up in Silicon Valley to do research into what a home should be.
Panasonic Environment Vision 2050
Georamas
and projection mapping demonstrate Panasonic's long-term vision for life
in 2050 - one in which society further utilizes clean energy and one
where the amount of energy created exceeds the amount of energy used.
Video: Autonomous
Living Space Cabin
https://youtu.be/itvfW0U_T5w
Solutions Area
[Immersive Entertainment]
Using
AV solutions and sports analyses solutions anticipated for 2025-2030,
Immersive Entertainment offers a completely new entertainment experience.
Customer Engagement Technologies
Panasonic's
entertainment-related business provides a full suite of wide ranging
solutions that maximize customer value. This exhibit introduces the
technologies behind it through visual content and demonstrations.
3D Projection Mapping
The system
detects the locations of the objects which will be projected on. Based
on the positional information, the system automatically generates images
from 3D content from the viewpoint of the projector. This eliminates the
need for precise mapping, making projection mapping easier than ever
before.
LinkRay-AR
This technology uses the
flickering of LED light to send information to your smartphone. You can
receive the signals using your smartphone's camera and a dedicated app.
This Cloud service displays related information as augmented reality
(AR) on top of the image seen through the camera, to improve fan
engagement.
Advanced AV Solutions
Panasonic
proposes a new form of entertainment that allows for sharing the
excitement of live performances with people in remote places. For
example, by using a variety of Panasonic's technologies such as 3D
scanning, data compression and transfer, and spatial design, a whole
town can be turned into a huge stage for a live Augmented Reality
performance. Here, visitors can experience an immersive, whole new world
of entertainment created with videos, lights and sounds developed in
cooperation with Japan's leading entertainment company Avex.
Smart Venue Solutions
Anticipating a
time when AR devices will resemble a pair of smart-glasses, this exhibit
demonstrates a simulated experience in a future stadium. The ability to
project a variety of information into any device and in any situation
will enhance the stadium experience.
Videos:
- Next-Gen
Tech Transforms Live Events
https://youtu.be/oVKfEKbIU9I
-
Smart
Sports Venues: See, Hear, & Feel the Action
https://youtu.be/8-nmAAlST8c
[Connected World]
Connected World introduces the activities
of two mobility businesses, automotive and avionics.
Automotive
Smart Design Cockpit/Smart Vision Cockpit
On
display are two cockpit system prototypes that are intended for
practical implementation in accordance with the progress of Advanced
Driver Assistance Systems (ADAS): one for 2020-2023, when so-called
"level 2" driver assistance is expected to be widely available; and the
other for 2023-2025, when "level 3" will be prevailing. Also on display
is a new Range Rover Velar SUV, complete with a Touch Pro Duo dual touch
screen system and a windshield head-up-display.
Scalable ePowertrain Platform
Panasonic
introduces a compact electric powertrain platform it has developed for
small electric vehicles. This energy-efficient and safe powertrain
concept features integrated compactness, high efficiency, and flexible
scalability. This is designed with a scalable combination of power and
motor units in mind to contribute to the advancement of both two- and
four-wheeled electric vehicles.
Avionics
Through VR and exhibits of
actual airplane seats (business class and economy), this display
explains the concept of "travel thread" that integrates all aspects of
the passenger experience from pre-flight - while you are still at home -
flight to post flight.
VR Demonstration
Demos using VR
devices let visitors experience what this travel thread is all about.
Companion App - Economy seats
Companion
App allows travelers to completely customize their in-flight experience
in advance from the comfort of their own home. This demonstration
unveils the app's functions, from reservations of onboard services to
choosing and downloading favorite films to watch.
New Business Class Cabin
Visitors can
sit back in a new business class cabin adopted by American Airlines and
experience the comfort of traveling in seats available only in
American's Super Diamond business class.
Immigration Inspection System
Through
a partnership with Silicon Valley-based Tascent, Panasonic has developed
a new immigration inspection system for use in airports. A camera
incorporated in the system scans the passenger's retina to identify the
individual, facilitating speedy immigration inspections.
Videos:
- Our
Connected World at Panasonic CES 2018
https://youtu.be/Z247c2ODfBU
-
Smart
Design Cockpit and Smart Vision Cockpit
https://youtu.be/biu5n4h0MGw
-
From
Electric Vehicles to Micro Mobility
https://youtu.be/Jxc7RHdsTko
-
Internet
of Me at 30,000 feet
https://youtu.be/ahkPHyEdXso
[Sustainable Energy]
This corner showcases Panasonic's
collaborations in lithium ion batteries and solar panels with partners
striving to use sustainable energy sources. On display are examples from
U.S. partner Tesla and Gogoro of Taiwan.
Videos:
- Powering
the Green Revolution
https://youtu.be/nQaErKsNMNM
-
Next
Gen 2170 Lithium Ion Battery
https://youtu.be/JZjyNVhQPEQ
[Integrated Supply Chain]
Here the supply chain business
defines its future vision for the year 2025 and the essential
technologies key to realizing its goals.
Supply Chain Vision Stage
Through
presentations and videos, this exhibit illustrates a future model for an
internet-connected supply chain based on RF-ID, and transformations of
business models adapted to changes in society.
1. Parallel Link Robot - Remote Inspection of Finished Products
Customers
can check the exterior of their customized products from remote
locations by operating the Parallel Link Robot, which has a camera at
the tip of its arm.
2. RF-ID Gate - Delivery Error Detection
Reading the information
stored in the RFID tag attached to a piece of luggage, the system can
quickly and automatically detect a bag delivered in error.
3. RF-ID In-Store Payment - Linked with Facial Recognition
An
unmanned, cashless future payment system made possible by linking
information from the RFID tag attached to the product with personal
identification through facial recognition systems.
4. Automated Transport System - Automatic Delivery to Destination
A
demo shows how the fork-lift robot automatically transports a loaded
pallet to its destination while avoiding obstacles. Since it doesn't
require special tracks to be pre-installed for the robot to follow, the
robot can adapt to any change in layout.
Videos:
- Overview
Integrated Supply Chain
https://youtu.be/OICORWH07jI
-
Personalizing
the Way Things Are Made, Shipped & Sold
https://youtu.be/Y8smO9Z1gvY
Panasonic Booth Overview
Period: January 9 (Tue.) - 12
(Fri.), 2018
Venue: Las Vegas Convention Center (LVCC), Central
Hall (#s12401 &12908)
Booth size: 2,508 m²
Exhibits:
1)
100-year history of Panasonic and management philosophy
2)
Corporate solutions, latest automotive and avionic devices, solutions
In addition to the main booth in LVCC, exhibits are also located in Tech West.
Tech West
Venue: Sands, Halls A-D(#40060)
Exhibits:
One-touch home automation ("eny" smart device), one-touch ID
recognition, 3D camera stabilizers
Venue: Venetian Tower (Suites
29-111 & 29-115)
Exhibits:
Latest Technics products
Reference
Class Direct Drive Turntable System SL-1000R
Reference Class Direct
Drive Turntable SP-10R
Video: One
Touch Home Automation, One Touch ID Authentication - Sands Expo
https://youtu.be/dNGulaV1Bx0
Photos:
CES
2018 Technics Room - Tech West, Venetian Tower
https://photos.app.goo.gl/2nFLUdsS94bgmQbI3
Press Kit
Download press releases, photos, and videos of the
booth at
http://news.panasonic.com/global/presskits/ces2018
Source: http://news.panasonic.com/global/press/data/2018/01/en180109-6/en180109-6.html
Related Links
[Press Release] Panasonic Automotive to
Exhibit at CES 2018 (Jan 9, 2018)
http://news.panasonic.com/global/press/data/2018/01/en180109-4/en180109-4.html
[Press
Release] Panasonic Develops Scalable "ePowertrain" Platform for Small
EVs - Looking ahead to the Coming Mobility Society (Jan 9, 2018)
http://news.panasonic.com/global/press/data/2018/01/en180109-5/en180109-5.html
20th
Century Fox, Panasonic and Samsung Gain Momentum for Best Possible
TV-Viewing Experience with HDR10+ Technology (Jan 6, 2018)
http://news.panasonic.com/global/topics/2018/53726.html
