ST. LOUIS--(BUSINESS WIRE)--True Residential, the leader in commercial refrigeration exceptionally refined for the home, will unveil a host of new luxury refrigeration and freezer designs at the Kitchen & Bath Industry Show (KBIS), January 9-11 in booth #W1157. Featuring four additions to the Build Your True collection, the focus will be on color and customization. The new cobalt blue and matte white finishes and gold and pewter hardware options open up an expanded palette to suit a wide range of spaces and styles. True will also introduce a new 30-inch Freezer Column, as well as dynamic Joining Kits that seamlessly unite multiple 30-inch Columns for the ultimate performance and design in residential kitchens.
“Since 1945, True has been a pioneer in American-made, sustainable refrigeration. True Residential is pleased to continue this tradition of technological innovation and cutting-edge design for the home,” says True’s Director of Sales and Marketing Steve Proctor. “The growing Build Your True collection and new Joining Kits give homeowners the freedom to create kitchens that look the way they want and, most importantly, reflect the way they live. These new introductions exemplify the quality, performance, size and style for which True Residential is known.”
True Residential’s full range of refrigeration products on view at KBIS include:
-
Build
Your True
New to the market are the additions of cobalt blue and matte white finishes, and gold and pewter hardware that offer residential customers unparalleled style. At KBIS, influential interior designer and True’s Brand Ambassador Vanessa Deleon will bring these products to life in a stunning cobalt blue and gold vignette that features a 48-inch Refrigerator and 30-inch Glass Door Refrigerator. Existing finishes include stainless steel, antique white, matte black and gloss black and the timeless hardware options include stainless steel, copper, brass and chrome. With a total of six different finish colors and six hardware options, True now offers thirty six unique color combinations that allow designers and homeowners to bring a level of sophisticated elegance previously unattainable in residential refrigeration.
-
Joining Kits
A transformative tool for total unit customization, True Residential’s new 60-inch and 90-inch Joining Kits unite any two or three 30-inch Columns under a striking facade, giving the appearance of one singular, sleek system. Joining Kits are available in any combination of Build Your True finishes and hardware. The 30-inch Column collection includes a Refrigerator Columns, Freezer Columns, and a Wine Column.
-
30-inch
Freezer Column
Commercially inspired, the 30-inch Freezer Column is composed of antibacterial, easy to clean stainless steel and also integrates a 120° stay-open door and ergonomically designed, tubular handle. Its impeccably crafted hinges pass True’s rigorous one million door opening test. Perfect for large families and regular hosts, it offers 15.1 cu ft of freezer space and is the most flexible, functional, and unique True freezer to date.
Digital press kit available here.
About True Refrigeration: True® Refrigeration is a division of True® Manufacturing Company. For more than 70 years, True has been an industry leader in commercial refrigeration. Now, homeowners can experience that same quality with True® Refrigeration, an authentic commercial refrigeration line refined for the home. Handcrafted in the USA with the same meticulous attention to quality and detail industry professionals demand, the residential series includes full-size refrigerators and refrigerator columns; and undercounter wine cabinets, refrigerators, beverage centers, refrigerator drawers, beer dispensers and ice machines. For more information about True® Refrigeration, call 888-616-8783 or visit true-residential.com
