LONDON--(BUSINESS WIRE)--The global female fertility and pregnancy rapid test market is expected to grow at a CAGR more than 4% during the period 2017-2021, according to a new market research study by Technavio.
The report categorizes the global female fertility and pregnancy rapid test market by distribution channels, including retail stores, online retail, and gynecology and fertility clinic. The report also determines the geographic breakdown of the market in terms of detailed analysis and impact, which includes key geographies such as APAC, the Americas, and EMEA.
This report is available at a USD 1,000 discount for a limited time only: View market snapshot before purchasing
Buy 1 Technavio report and get the second for 50% off. Buy 2 Technavio reports and get the third for free.
Market driver: rise in first-time pregnancy age
The first-time pregnancy age is increasing around the world. Earlier, pregnancy age used to be 22-30 years, which has now increased to 27-35 years, globally. Higher education, interest in pursuing a career, economic pressure, and problems in relationships, thus postponing marriage and motherhood to 30 years and above are some of the factors for the delay in first-time pregnancy age. Unplanned pregnancies were avoided due to increasing interest in higher education and increased use of contraceptives. As a result, birth rates have declined among women in their 20s but increased among women between 30 and 44 years.
According to Amber Chourasia, a lead analyst at Technavio for men’s health, women’s health, and genitourinary, “As the age of pregnancy increases, the rate of fertility decreases alongside. The most common symptom of age related decline in fertility is infrequent ovulation. Quantity and quality of ova declines after the age of 30. Due to this reason, miscarriage is a common issue. Increased incidence of chromosomal abnormalities is a common cause for this. Thus, increase in the age of pregnancy has escalated the demand for female fertility and pregnancy rapid tests, which will continue to rise in the forecast period.”
Looking for more information on this market? Request a free sample report
Technavio’s sample reports are free of charge and contain multiple sections of the report including the market size and forecast, drivers, challenges, trends, and more.
Market trend: increasing use of digital platforms
There is a growing shift from analog to digital devices among consumers. New rapid diagnostic techniques and testing devices use digitalized platforms. Digital tests are provided in a format that is understood by everyone. Interpretation of the result is quite easy and does not rely on the customer's knowledge or the need to read instructions to understand the results, making it reliable.
Market challenge: high cost of female fertility and pregnancy rapid test kits
Due to the use of advanced technology to predict precise results instantly, rapid test kits that are available for testing female fertility and pregnancy are costly. The price of midstream format tests is high when compared with other formats. As a result, consumers, especially from the developing countries such as India, South Africa, Brazil, and Mexico choose other formats of pregnancy tests like the card or the strip, or conventional tests as they provide the same results and are significantly cheaper than midstream formats. Thus, the high price of midstream female fertility and pregnancy rapid test will work against the market growth and will have limited penetration in developing countries where cost is a primary restricting criterion.
Is your business on track for a successful future? Learn how Technavio can help
Technavio helps businesses anticipate changes in their marketplace, make proactive adjustments, and develop effective strategies to optimize their market positions.
Key vendors in the market
- Alere
- bioMérieux
- Church & Dwight
- Quidel
With major vendors taking up more significant shares of the market, the global female fertility and pregnancy rapid test market is highly competitive. The vendors in the market compete on price, test sensitivity, and advanced technologies. There is also an influx of local vendors in the market, constituting significant risks for the existing vendors. As a result, vendors must distinguish their products and service offerings through a clear and unique value proposition to survive and succeed in this intensely competitive environment.
Get a sample copy of the global female fertility and pregnancy rapid test market report free of cost
Access Technavio’s continuously growing men’s health, women’s health, and genitourinary research library and find expert analysis on hundreds of markets.
About Technavio
Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.
With over 500 specialized analysts, Technavio’s report library consists of more than 10,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.
If you are interested in more information, please contact our media team at media@technavio.com.
