LONDON--(BUSINESS WIRE)--The latest market research report by Technavio on the global transparent digital signage market predicts a CAGR of around 29% during the period 2017-2021.
The report segments the global transparent digital signage market by end-user (retail, automobile, and media and entertainment) and by geography (the Americas, EMEA, and APAC). It provides a detailed illustration of the major factors influencing the market, including drivers, opportunities, trends, and industry-specific challenges.
Here are some key findings of the global transparent digital signage market, according to Technavio researchers:
- Minimum amount of power consumption: a major market driver
- In 2016, the retail segment dominated the market by occupying almost 36% share
- The Americas dominated the global transparent digital signage market with more than 55% share in 2016
- BenQ, LG Electronics, Panasonic, and Planar Systems are the leading players in the market
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Minimum amount of power consumption: a major market driver
Minimum amount of power consumption is one of the major factors driving the global transparent digital signage market. A transparent digital signage screen is the combination of touchscreen and a glass window. These display screens are manufactured based on the ultra-thin design and are more flexible compared to the normal screens. The advantage of transparent digital displays is that they consume a minimum amount of power. Transparent digital signage consumes only 10% of the power needed to run a conventional LCD screen. These displays are not used on TV, but they are used in signage applications.
According to Jujhar Singh, a lead analyst at Technavio for displays research, “Transparent digital displays use ambient light during the day and then change the light mode to a more conventional dark background as a night-time mode. Transparent digital signage provides powerful customer engagement due to which it being used both by organizations as well as advertisement firms.”
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Americas: largest transparent digital signage market
Technavio researchers anticipate high growth for the global transparent digital signage market in the Americas due to the increased adoption for high-resolution display advertisements in the retail industry. The US is the largest revenue-contributing country in the region. Enterprises, especially in North America, are constantly integrating transparent digital signage into promotional and advertising campaigns. In South America, Brazil is showing impressive growth in the adoption of transparent digital signage.
Competitive vendor landscape
The global transparent digital signage market is concentrated and includes global vendors and local vendors. The intense competition, innovative technologies, and the customization in consumer preferences creates a challenging environment for the vendors in the market. To lead and succeed with technological advances, vendors are expected to distinguish their products and services through customization and quality. BenQ, LG Electronics, Panasonic, and Planar Systems are the key vendors of transparent digital signage in the global market. Many local vendors are entering the market with low-cost displays, posing stiff competition for the existing vendors.
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