BANGKOK--(BUSINESS WIRE)--Sansiri Public Company Limited aims beyond real estate development by investing US$80 million in six leading global technology and lifestyle businesses in a bold move to expand its holdings and create a collaborative, multi-disciplinary portfolio. All six investments are in high-growth sectors in global markets which offer new sources of revenue beyond Thailand. They represent new, asset-light business models from the synergy opportunities and rapid-growth opportunities in this digital disruptive era. The potential increase in each company's valuation, as a result of Sansiri’s share in ownership, positively benefits the core Sansiri business.
Since 1984, Sansiri has established its position as a business leader across Thailand and is the only full-service real estate developer in the country with more than US$1.2 billion sales volume annually. The company also has a dominant presence in China, Hong Kong, Singapore, Taiwan and Japan, with a target of US$360 million sales volume in 2017.
Mr. Srettha Thavisin, President of Sansiri Public Company Limited, today announced, “Our next chapter centres on anticipating and meeting evolving consumer needs by creating a world-class modern living platform. This involves taking Sansiri to the next level as a global brand, ensuring we are at the forefront of tech and innovation, transforming ourselves for the future, and creating a synergistic environment for our business to grow. We will focus on three key activities: strategic investment in global lifestyle brands; developing property technologies in partnership with industry disruptors; and enhancing influence and audience through premium lifestyle media.”
Standard International
The
Standard is considered the most powerful brand in the boutique hotel
business and includes five properties in New York, Los Angeles and Miami
Beach, with a new property in London opening in 2018. Sansiri’s US$58
million investment secures 35% stake in Standard International which is
comprised of three business unites: 1) The Standard hotel brand and
operations; 2) Bunkhouse Group; 3) One Night mobile booking application.
Investment plan:
The investment will fuel the investment of
new hotels, food and beverage outlets, and the innovative One Night app
for enhanced capacity utilization through last-minute hotel bookings in
a carefully curated list of lifestyle hotels around the world.
One Night
One Night is an app
developed by Standard International, the parent company of The Standard
hotels, and is the first third-party distribution platform for hotels
designed by a hotel company. One Night is a mobile-only platform that
capitalizes on the rapid growth of mobile bookings, guests’ desire for
experience-driven offerings and the dynamic lifestyles of the next
generation of customers.
Investment plan:
Sansiri will help One Night to develop to
its full potential and to grow internationally, especially in Asia.
Hostmaker
Hostmaker is an
award-winning home rental management service and a No.1 Airbnb listed
company. Sansiri has identified that home-sharing is growing rapidly in
popularity and scale, and property management services are emerging to
keep pace. With operations in London, Rome, Paris and Barcelona,
Hostmaker has hosted more than 150,000 guests to date.
Investment plan:
Hostmaker will expand its business to Asia
with the support of Sansiri. This will help Sansiri to secure revenue
beyond Thailand.
JustCo
JustCo is Southeast
Asia's largest provider of co-working spaces, currently with 11
locations, and with 20 new offices planned for 2018 in Southeast Asia.
Sansiri’s future vision is that big corporations will adapt the
co-working model as they seek to energise their staff, to encourage the
cross-pollination of ideas and development of new connections. Sansiri
aims for rapid growth expansion in JustCo.
Investment plan:
Sansiri and JustCo have secured a plan to
launch 4 new JustCo offices in Bangkok in 2018, and will continue to
expand the business across Asia.
Farmshelf
Farmshelf is a
creator of innovative automated growing systems that enable anyone to
grow food with ease in their home or workplace. Sansiri invested in
Farmshelf as they have observed the rapid growth of the health and
wellbeing sector and people are driven by a desire for high quality
fresh food and collaborative living.
Investment plan:
Farmshelf presents huge opportunities to
integrate its products into Sansiri's selective residential projects,
creating enormous added-value for their consumers. This groundbreaking
partnership promises a remarkable opportunity to rapidly scale up the
business across Asia.
Monocle
During the decade since
the launch of Monocle, the media industry has seen numerous upheavals
but the magazine has found success by delivering a luxury experience
through print, married with a pioneering use of audio, retail and
hospitality. Monocle’s understanding of the value of quality journalism
– and brand – has become a benchmark in the magazine industry.
Investment plan:
Monocle is uniquely positioned to support
Sansiri and its partners shape and interpret consumer behaviours; to
engage with its informed international following and leverage its global
reach. Sansiri also sees significant potential in developing co-branded
businesses in entirely new sectors. Sansiri plans to launch a mixed-use
residential concept with Monocle, in Bangkok, in 2018.
