ORLANDO, Fla.--(BUSINESS WIRE)--GoConvergence (GoCo), the creative division of Mood Media, announced that it has been awarded nine 2017 Travel Weekly Magellan Awards – including four Gold and five Silver winners – more than any other agency recipient this year. The awards recognize GoCo’s creative and strategic role on multiple campaigns that included TV commercials, digital marketing content and print advertising.
Among its award-winning campaigns, GoCo and one of its destination partners, Nassau Paradise Island Promotion Board, developed and executed engaging content, including cross-channel advertisements, broadcast commercials and event promotions.
"Our partnership with GoConvergence has elevated the destination experience we can deliver to consumers," said Douglas Trueblood, Senior Vice President of Marketing, Nassau Paradise Island Promotion Board. "Through GoConvergence's creative insights and exciting visual techniques, we are able to showcase Nassau Paradise Island in a whole new light and reveal many of the hidden gems that await our visitors."
According to Travel Weekly, the Magellan Awards honors the best in travel and salutes the outstanding travel professionals behind it all, from design to marketing to services. The program honors a broad range of industry segments including hotels and resorts, travel destinations, tour operators and cruise lines.
This year’s GoCo awards for Nassau Paradise Island Promotion Board campaigns include:
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"Visitor's Destination Guide"
Destination Marketing – Print Advertising
Gold Winner
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"Follow Me" and "Whatcha Waiting For" Campaign
Destination Marketing – Campaign-Advertising/Marketing
Gold Winner
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Annual Report
Destination Marketing – Print Advertising
Gold Winner
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"Whatcha Waiting For" TV Spot
Destination Marketing – TV Commercial
Silver Winner
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"Whatcha Waiting For" VR 360 Promotional Sizzle Video
Destination Marketing – Promotional Video
Silver Winner
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"Follow Me" TV Spot
Destination Marketing – TV Commercial
Silver Winner
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Tradeshow Event
Destination Marketing – Event
Silver Winner
“Receiving the highest accolades from the prestigious Travel Weekly awards is a huge honor, and it recognizes the premier caliber of work in partnership with our clients in developing impactful, creative campaigns,” said Gary Turchin, Executive Vice President of GoConvergence. “We are dedicated to continually pushing ourselves to engage and motivate our clients’ core audiences toward deeper levels of interaction and connection.”
To view all of this year’s award-winning work, please visit http://www.thegoco.com/case-studies/magellan-awards-2017-2/.
This was the third straight year that GoConvergence received top honors at the Travel Weekly Magellan Awards.
The awards program is overseen by a panel of top travel professionals and the most accomplished leaders in the travel industry, with this year’s judges including Peter Greenberg, Travel Editor for CBS News; Patricia Schultz, author of best seller, 1,000 Places to See Before You Die; and Rudy Maxa, host of “Rudy Maxa’s World,” the most widely syndicated weekend travel/talk radio show in the US.
For more information on the Magellan Awards, visit www.travelweeklyawards.com.
About GoConvergence
GoConvergence is owned by Mood Media Corporation, the world’s leading in-store media solutions company dedicated to elevating the Customer Experience.
GoConvergence is a multichannel content marketing company that focuses on performance based programs for clients building brand over time and direct sales overnight. The GoCo’s multi-disciplined team creates high performance creative and content for all channels and waypoints in the customer journey.
For more information, please visit www.thegoco.com.
