SAN FRANCISCO--(BUSINESS WIRE)--Jim Weiss, Founder and CEO of W2O Group, a network of complementary analytics and insights-driven, digital marketing communications firms, has been appointed to the Newhouse Advisory Board at Syracuse University. Lorraine Branham, Dean of the Newhouse School, cited Weiss’ leadership and vision in the communications field, his commitment to Newhouse and Syracuse University, his work on behalf of students, and his expertise in today’s digital world as factors in his appointment to the Advisory Board.
The Newhouse Advisory Board supports the dean, faculty and staff in their efforts to make the Newhouse School the country’s leading institution for education and research in the field of communications. Weiss joins an impressive group of leaders who represent organizations and brands ranging from American Express, Hyatt, Univision, Comcast, P&G, NBC Universal and Forbes Media to Bloomberg, among others.
“I’m honored and excited to be working with such an impressive group of professionals who are dedicated to ensuring that students receive the highest quality education to guide them in their careers and lives,” said Weiss. “Dean Branham and the entire Newhouse School represent the very best in our profession, and their tireless efforts in keeping Newhouse the standard by which all educational institutions are measured is a testament to their commitment.”
In November 2017, W2O Group and the Newhouse School celebrates the five-year anniversary of the W2O Newhouse Center for Social Commerce, which was established by Jim (Newhouse ’87) and Audra Weiss (Whitman ’87) to provide students and faculty with the information, tools and guidance to successfully establish a career in today’s social and digital reality. Since its inception, the Center has impacted more than 1,000 students.
In addition to Newhouse Advisory Board appointment, Weiss has recently been included in the PRWeek and Medical Marketing & Media’s (MM&M) prestigious, “Health Influencer 50” list, recognizing his deep involvement in the healthcare industry.
In providing a tribute to Weiss on the MM&M recognition, Maria Russell, director of executive education and co-director of the W2O Newhouse Center for Social Commerce at Syracuse University said, “he’s a standout entrepreneur and thought leader because he sees the world in unique ways and always finds the opportunity and the good that’s there.”
About the S.I. Newhouse School of Public Communications
Widely regarded as the nation's leading communications school, the Newhouse School at Syracuse University is engaged in industry partnerships and ongoing academic development that prepare students and faculty to address the issues of today's rapidly changing media landscape. Newhouse embraces virtually every known form of information dissemination -- from print and broadcast journalism, to social media and online communication, to advertising and public relations, to photography and film. Faculty members come primarily from the profession and are skilled at teaching and research. Students are among the best in the country, having secured a place in the class through a highly competitive admissions process. Upon graduation, they become part of a large, loyal and highly accomplished group of alumni -- individuals who are shaping the future of public communications across the globe.
About W2O Group
Founded and led by CEO Jim Weiss in 2001, W2O is an independent network of complementary digitally-oriented marketing and communications firms focused on integrated business solutions to drive change and growth for the world's leading brands and organizations. W2O is built on insight integration, a strategic approach based on unearthing transformative insights and integrating them -- across all marcom disciplines -- for our clients’ brands. The goal is to create Unfair Advantage for our clients who face dramatic challenges in a shifting environment by following the right data to get to the solution. The right data clarifies your audience, what matters to them, and where your brand fits in their lives. W2O employs proprietary analytics models, methodologies and approaches in a digital world to design precise communications and marketing strategies and engagement to deliver sustained business results. W2O’s network includes WCG, Twist Mktg, Pure, Marketeching and Sentient, with a growing footprint of offices in the United States and Europe. For more information, please visit www.w2ogroup.com.
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