Information About the Niigata Sake Festival in Hong Kong

Host: Niigata Sake Brewers Association
Co-hosts: JETRO Hong Kong and Niigata; Niigata City
Supporting Organization: Consulate-General of Japan in Hong Kong
Partner Organization: Niigata Prefecture, Hong Kong Japanese Restaurant Association

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Information about the Niigata Sake Festival in Hong Kong

NIIGATA, Japan--()--The Niigata Sake Brewers Association will host the Niigata Sake Festival in Hong Kong from November 2, 2017. Niigata prefecture is the No. 1 producer of premium sake in Japan, and in keeping with this status, 30 sake producers from the prefecture will exhibit at the event.

In addition to hosting Hong Kong's first Niigata sake pairing event, entitled “Niigata Sake and Oysters: Pairing of Niigata Sake and Seafood", this year we also plan to host a follow-up event—"Niigata Sake X Oyster Pairing Week"—at restaurants below in Hong Kong.

 

1. Niigata Sake Tasting and Business Meeting

• Date/Time   : November 3, 2017 (Friday): 14:00–17:30

Part 1: 14:00–15:00 Part 2: 16:30–17:30

• Venue : The Ballroom, The Mira Hong Kong Hotel
• Exhibitors

: 30 sake makers

• Participation Fee : Free *Only for B2B visitors
• Overview : A premium sake tasting event involving a total of 90 sakes, with 30 breweries

each offering three of their brands. An interpretation service is also provided, enabling meetings in Cantonese.

 

2. Niigata Sake Festival in Hong Kong

• Date/Time   : November 3, 2017 (Friday); 19:00–21:00
• Venue : The Ballroom, The Mira Hong Kong Hotel
• Participation Fee : HK$550 (Early Bird: HK$400)

• Overview

: A huge, one-night-only event where visitors can sample over 200 brands of premium Niigata sake.

Visitors can taste approximately 200 brands of sake representing the vast majority of sake breweries in Niigata.

 

3. Niigata Sake Night

• Date/Time   : November 2, 2017 (Thursday); 19:00–21:00

(Times may vary slightly depending on the restaurant)

• Participation Fee : Normal price of meals at participating restaurants must be paid
• Overview : An event hosted in collaboration with various bars and restaurants in Hong Kong.
Enjoy a delicious meal at a Hong Kong restaurant while being treated to a special paired tasting of Niigata sakes provided by the sake breweries, together with explanations about the sake itself.

http://afoods247.com/sakefestival.html#events

 

4.—NEW EVENT—

"Niigata Sake and Oysters: Pairing of Niigata Sake and Seafood”

• Date/Time   : November 3, 2017 (Friday); 15:15–16:15
• Venue : The Ballroom, The Mira Hong Kong Hotel
• Speaker : Micky Chan, Wine & Sake Educator
• Participation Fee : Free
• Overview

: Niigata sake—represented by the Japanese word "tanrei" (light with a clean finish)— utilizes an abundance of water from Niigata containing a low mineral content.

This is a golden opportunity to experience Niigata sake's wonderful affinity with seafood, such as raw oysters. Includes tasting.
 

5. —NEW EVENT—

Follow-up Event: Niigata Sake×Oyster Pairing Week

• Dates   : Starting November 4, 2017 (Saturday) and continuing for one week up to approximately one month (depending on the restaurant)
• Venue:
1. Ambrosia Oyster Bar & Grill
Shop 2802, 28th Floor, iSQUARE, 63 Nathan Road, Tsim Sha Tsui
 
2. Dot Cod Seafood Restaurant & Oyster Bar
Basement, B4, Prince Building, 10 Chater Road, Central
 
3. HokaHoka
Shop 51-52, Houston Centre, 63 Mody Road, Tsim Sha Tsui
 
4. ZUMA

Landmark Level 5 & 6 15 Queen's Road Central Hong Kong

• Overview : Restaurants offer limited-time pairing menus focusing on Niigata sake (approx. 7 types/ depending on the restaurant) and oyster dishes!

Contacts

Niigata Sake Brewers Association
Shuichi Mizuma (Mr.), +81-25-229-1218
Event Supervisor
Fax: +81-25-229-1220
or
JETRO Hong Kong Office
Chow Tin Yam (Nao) (Mr.), +852-2501-7225
Event Supervisor
Fax: +852-2868-1455

Contacts

Niigata Sake Brewers Association
Shuichi Mizuma (Mr.), +81-25-229-1218
Event Supervisor
Fax: +81-25-229-1220
or
JETRO Hong Kong Office
Chow Tin Yam (Nao) (Mr.), +852-2501-7225
Event Supervisor
Fax: +852-2868-1455