CHICAGO--(BUSINESS WIRE)--Blue Chip Marketing was named Creative Agency of Record (AOR) for Daisy Brand, Dallas-based maker of sour cream and cottage cheese. The appointment followed a competitive review to replace incumbent agencies Publicis/Kaplan Thaler Group and Sterling-Rice Group.
Blue Chip will be managing the brand’s strategy and creative direction, alongside media agency Spark, social agency Ignite and Hispanic agency Al Punto.
“We selected Blue Chip above numerous other talented agencies because of their strong cultural fit with our family-owned company, and their powerful creative ideas truly inspired by strategic thinking and insights,” said Jeni Golomb, Daisy Brand’s head of Marketing.
This is the latest major creative AOR appointment for Blue Chip, which has a roster of leading brands such as P&G, spice maker McCormick & Co., Inc., Brown-Forman, Fisher Nuts and On-Cor frozen entrees.
“Daisy is such a trusted brand and dominant leader in the sour cream category, with even more potential to innovate and grow,” said Larry Deutsch, Blue Chip Marketing executive vice president and general manager. “We are inspired and honored to collaborate with Daisy Brand to seize its full potential, both creatively and in the marketplace.”
The independent, Chicago-based agency found a strong collaborative partner in Daisy Brand throughout the creative review process. This win for Blue Chip comes on the heels of the new TV spots that the agency created for On-Cor and creative work for Fisher Nuts that launched last week.
About Blue Chip Marketing Worldwide
Blue Chip Marketing Worldwide (http://www.bluechipww.com) is an independent, united marketing agency. Named to the Crain’s Chicago Business’ Fast Fifty for five consecutive years (from 2010 to 2015) and then again 2017, Blue Chip delivers transformational growth for high-profile clients such as Procter & Gamble, McCormick & Co., Inc., HARIBO, Brown-Forman, Blue Bunny and Fisher Nuts through the creation and execution of innovative, multi-platform marketing campaigns.
About Daisy Brand
For more than four generations, Daisy Brand has been a family-owned company committed to providing the freshest, most wholesome dairy products with well over half a billion in revenue. The company is headquartered in Dallas, Texas with three manufacturing plants located in Garland, Texas, Casa Grande, Arizona, and Wooster, Ohio. Daisy is the nation’s number 1 sour cream recognized by consumers for the “Do a Dollop of Daisy” tagline that put this once small brand on the map.
