LONDON--(BUSINESS WIRE)--Technavio’s latest market research report on the global quick-service restaurants market provides an analysis of the most important trends expected to impact the market outlook from 2017-2021. Technavio defines an emerging trend as a factor that has the potential to significantly impact the market and contribute to its growth or decline.
Growing innovation and customization in food menu is driving the demand for quick-service restaurants in the global market. The rising importance of diet, food allergy, irrespective of medical condition or nourishment confinement, or weight reduction plan is propelling the need for customization in the food industry.
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The top three emerging market trends driving the global quick-service restaurants market according to Technavio research analysts are:
- Innovation in food packaging
- Embracing technology
- Rise in demand for nutritious on-the-go breakfast
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Innovation in food packaging
Vendors are adopting sustainable practices that are helpful in reducing the cost of offerings. This is done by various means like new sustainable packaging designs. Eco-friendly practices are being adopted as global warming and other adverse environmental conditions are increasing. Similarly, the quick-service restaurants are developing innovative and sustainable packaging solutions that can create a good brand image among the consumers and result in increased footfall in these restaurants.
According to Akash Pandey, a lead analyst at Technavio for food service “Vendors in the corrugated packaging industry have provided a wide range of packaging solutions for hot food, particularly for takeaways, combining innovative design with fine fluting to make the product easier to handle and consume. Pizza chains favor corrugated packaging due to its insulation properties, and they try to keep innovating in terms of sustainability and eco-friendly packaging, for example, innovative pizza delivery container that effectively separates into four cardboard plates so the individuals can enjoy their meals when it is hot.”
Embracing technology
Most of the vendors are increasingly utilizing convenience and the ease to reach out to their outlets. Mobile applications offering the locations of nearby stores for a drive-thru, updated menu, offers, coupons, and other features are appealing the customers. The vendors provide the option of online payment and quick service to reduce billing time and to make dining convenient for customers. The point of sales technology has been updated to provide the customers hassle-free quick-service.
“These applications have also been offering the privilege of ordering and customizing the snacks as well as the number of calories consumed associated with each food offering. For instance, the mobile app of Domino's offers the option of customizing pizzas with a choice of ingredients and crusts. Similarly, the Subway app informs the customers about the calories associated with each item on the menu,” says Akash.
Rise in demand for nutritious on-the-go breakfast
Quick service restaurant vendors are looking to add a nutritional boost to their on-the-go breakfast menu and are therefore coming up with innovative and nutritious breakfast food with whey protein as the primary ingredient, which is an ideal source of energy to start the day and one of the most popular superfoods among consumers.
For instance, McDonald’s offers Fruit and Maple Oatmeal consisting of 100% natural whole-grain oats, along with cream, red and green apples, cranberries, and raisins in its breakfast menu.
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